Creative agency BMB has launched a new campaign for KP Snacks’ brand KP Nuts, which will run across TV, VOD, OOH and Social.Having not been on TV for 24 years, and with sales largely driven by Christmas, KP Nuts is keen to assert its taste superiority over own label brands. With the lines that KP Nuts are the ‘nut nut’s nut’ and ‘picked after 130 days’, the elephant in the room becomes literal as well as metaphorical in this execution, when the biggest ‘nut nut’ of all is accidentally served the wrong ones.Our hosts of the party have the embarrassment of their sub-standard nut provision being revealed by none other than an adorable baby elephant, a symbol of taste connoisseurship. He knows when he’s being served KP Nuts and makes it obvious that non-KP Nuts are not to his taste.Order is quickly restored when our elephant finds a hidden bag of KP Nuts for everyone to crack open, share and enjoy.CreditsChief Creative Officer: Jules ChalkleyCreative Director: Jay Pond-JonesAccount Director: Jake GoodmanAgency Producer: Catharine GriffithsPhotographer: Laurence Haskell (OOH photographer)Director/Production co.: Guy Manwaring at SonnyProducer: Fraser LawsonEditor: Mark Edinoff at Work editorialPost Production: GlassworksSound Design: WaveDoP: Alexander MelmanMedia planning/buying: Vizeum