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案例简介：紧随企业家特许经营 500 的第五名之后®调查中，RE/MAX 宣布推出 2018 广告活动，连同社交、数字和传统活动, 由导演秋 · 德 · 王尔德和旧金山广告公司 Camp + King 创作的电视节目。 该活动侧重于个人推荐的力量，以及证实的说法，即比任何其他房地产品牌更多的买家和卖家会推荐 RE/MAX。* “这是我们能够做出的最重要的主张之一，尤其是在消费者评级、评论和推荐是一切的时代, RE/MAX 联合首席执行官亚当 · 康托斯说。“新的广告活动不仅关注我们代理商的卓越经验和生产力，还关注 RE/MAX 代理商的个性化服务，这使他们成为我们行业中最受推荐的服务。" 该活动进一步证实了这一说法，称 RE/MAX 代理商更受推荐，因为他们推荐对买家和卖家合适的产品。电视节目以及数字、社交和一些印刷资产显示 RE/MAX 代理将独特的家庭与他们完美的家庭配对。 这是 2016年发起的名为 “RE/MAX Agent 的标志” 的广告活动阵营 + King 的第三次迭代，强调了 RE/MAX Agent 的幕后喧嚣。新的活动涵盖了传统和当代的广告媒体，包括为 Buzzfeed 等热门网站创建的数字、社交和内容的短动态广告。 根据住宅交易双方的衡量，世界上没有人出售比 RE/MAX 更多的房地产，全球 115,000 多名代理商是 RE/MAX 网络的一部分。
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案例简介：On the heels of a No. 5 ranking in Entrepreneur's Franchise 500® survey, RE/MAX announced the launch of its 2018 advertising campaign which, along with social, digital and traditional activations, features TV spots created by Director Autumn De Wilde and San Francisco-based advertising agency Camp + King. The campaign focuses on the power of personal recommendations and the substantiated claim that more buyers and sellers would recommend RE/MAX than any other real estate brand.* “It’s hands down one of the most important claims we’ve been able to make, especially in an age when consumer ratings, reviews and recommendations are everything,” said RE/MAX Co-CEO Adam Contos. “The new ad campaign focuses not only on our agents’ outstanding experience and productivity but on a RE/MAX agent’s personalized service that makes them the most recommended in our industry.” The campaign furthers the claim by saying RE/MAX agents are more recommended because they recommend what’s right for buyers and sellers. The TV spots along with digital, social and some print assets show RE/MAX agents pairing unique families with their perfect homes. This is the third iteration of the advertising campaign Camp + King launched in 2016 called “The Sign of a RE/MAX Agent” that highlights the behind-the-scenes hustle of RE/MAX agents. The new campaign spans traditional and contemporary advertising mediums including short, dynamic spots for digital and social and content creation for popular sites like Buzzfeed. Nobody in the world sells more real estate than RE/MAX, as measured by residential transaction sides, and more than 115,000 agents worldwide are part of the RE/MAX network.
Family Listing
案例简介：紧随企业家特许经营 500 的第五名之后®调查中，RE/MAX 宣布推出 2018 广告活动，连同社交、数字和传统活动, 由导演秋 · 德 · 王尔德和旧金山广告公司 Camp + King 创作的电视节目。 该活动侧重于个人推荐的力量，以及证实的说法，即比任何其他房地产品牌更多的买家和卖家会推荐 RE/MAX。* “这是我们能够做出的最重要的主张之一，尤其是在消费者评级、评论和推荐是一切的时代, RE/MAX 联合首席执行官亚当 · 康托斯说。“新的广告活动不仅关注我们代理商的卓越经验和生产力，还关注 RE/MAX 代理商的个性化服务，这使他们成为我们行业中最受推荐的服务。" 该活动进一步证实了这一说法，称 RE/MAX 代理商更受推荐，因为他们推荐对买家和卖家合适的产品。电视节目以及数字、社交和一些印刷资产显示 RE/MAX 代理将独特的家庭与他们完美的家庭配对。 这是 2016年发起的名为 “RE/MAX Agent 的标志” 的广告活动阵营 + King 的第三次迭代，强调了 RE/MAX Agent 的幕后喧嚣。新的活动涵盖了传统和当代的广告媒体，包括为 Buzzfeed 等热门网站创建的数字、社交和内容的短动态广告。 根据住宅交易双方的衡量，世界上没有人出售比 RE/MAX 更多的房地产，全球 115,000 多名代理商是 RE/MAX 网络的一部分。
Family Listing
案例简介：On the heels of a No. 5 ranking in Entrepreneur's Franchise 500® survey, RE/MAX announced the launch of its 2018 advertising campaign which, along with social, digital and traditional activations, features TV spots created by Director Autumn De Wilde and San Francisco-based advertising agency Camp + King. The campaign focuses on the power of personal recommendations and the substantiated claim that more buyers and sellers would recommend RE/MAX than any other real estate brand.* “It’s hands down one of the most important claims we’ve been able to make, especially in an age when consumer ratings, reviews and recommendations are everything,” said RE/MAX Co-CEO Adam Contos. “The new ad campaign focuses not only on our agents’ outstanding experience and productivity but on a RE/MAX agent’s personalized service that makes them the most recommended in our industry.” The campaign furthers the claim by saying RE/MAX agents are more recommended because they recommend what’s right for buyers and sellers. The TV spots along with digital, social and some print assets show RE/MAX agents pairing unique families with their perfect homes. This is the third iteration of the advertising campaign Camp + King launched in 2016 called “The Sign of a RE/MAX Agent” that highlights the behind-the-scenes hustle of RE/MAX agents. The new campaign spans traditional and contemporary advertising mediums including short, dynamic spots for digital and social and content creation for popular sites like Buzzfeed. Nobody in the world sells more real estate than RE/MAX, as measured by residential transaction sides, and more than 115,000 agents worldwide are part of the RE/MAX network.
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基本信息
- 广告战役： #RE/MAX-影视-3443#
- 广告品牌： RE/MAX
- 发布日期： 2000
- 行业领域： 房产/安防 , 房地产 , 建材/家居
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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