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扭曲
案例简介:Twist 是第四频道的跨平台品牌活动,模糊了数字和直播之间的界限,以观众参与为核心。参与者使用第四频道的银幕明星创作银幕和在线冰箱磁石诗歌。从 4 创意公司创建的一批景点开始,观众被鼓励创建自己的个人和热门景点,其中最好的是每天早上由 MPC 在线选择的, 并在当晚播出。该活动还在第二阶段进行了多元化,允许观众创作音乐曲折。
扭曲
案例简介:Twist is Channel 4’s cross-platform brand campaign that blurs the line between digital and on-air with audience participation at its heart. Using Channel 4's on-screen stars, participants created on-screen and online fridge magnet poems. Starting out with a batch of spots created by 4 Creative, the viewers were encouraged to create their own personal and topical spots, the best of which were chosen each morning, put online by MPC, and put out on air that night. The campaign also diversified in the second stage, allowing viewers to create musical Twists.
Twist
案例简介:Twist 是第四频道的跨平台品牌活动,模糊了数字和直播之间的界限,以观众参与为核心。参与者使用第四频道的银幕明星创作银幕和在线冰箱磁石诗歌。从 4 创意公司创建的一批景点开始,观众被鼓励创建自己的个人和热门景点,其中最好的是每天早上由 MPC 在线选择的, 并在当晚播出。该活动还在第二阶段进行了多元化,允许观众创作音乐曲折。
Twist
案例简介:Twist is Channel 4’s cross-platform brand campaign that blurs the line between digital and on-air with audience participation at its heart. Using Channel 4's on-screen stars, participants created on-screen and online fridge magnet poems. Starting out with a batch of spots created by 4 Creative, the viewers were encouraged to create their own personal and topical spots, the best of which were chosen each morning, put online by MPC, and put out on air that night. The campaign also diversified in the second stage, allowing viewers to create musical Twists.
扭曲
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Twist
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基本信息
- 广告战役: #Channel 4-设计与品牌-f235#
- 广告品牌: Channel 4
- 发布日期: 2000
- 行业领域: 电视传媒 , 商务服务 , 影音娱乐
- 媒体类别: 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
- 获得奖项:
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