Play for Equality is a campaign to highlight the inequalities between men’s and women’s soccer.Launched by Lifetime, the female empowerment channel, and Y&R Mexico, the campaign transformed statistics about women’s pro soccer into socks and soccer balls for the players to use in a match in the finals.The socks and balls display statistics illustrating the disparity in attendance, salaries, and scoring between the Mexican men’s and women’s leagues.CreditsTony Granger - Global Chief Creative Officer – Y&RHector Fernandez - Chief Executive Officer – Y&RAlexis Ospina - Chief Creative Officer- Y&RLuís “madruga” Enríquez - Head of Art – Y&RLeonardo Corrales - Creative Director – Y&RPamela España – Creative Director- Y&RHéctor Cruz – Creative Director – Y&RJuan Carlos Contreras - Art Director – Y&REduardo Delgado - Client Services – Y&RAlfonso Borreguero - Vice President, Planning – Y&RCarolina Hernandez - Account Director – Y&RDaniela Tinoco- Account Director – Y&RAuero Studio - ProducerJuan Pablo Osio - Agency Producer – Y&RCarolina Restrepo - Marketing Director - LifetimeRaul Rodriguez - Brand Manager – Y&R