The Pedigree Adoption Drive|海报/平面|广告营销案例【ADGuider广告指南】

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已切换成原语言，点击可翻译成中文

纯种收养驱动器

案例简介：可悲的是，在澳大利亚，每年有 100,000 多只狗被不必要地安乐死，因为大多数人发现很难去收容所收养。所以如果我们不能把人们带到收容所的狗，我们决定把收容所的狗带到人们身边。我们开始了澳大利亚历史上最大的血统收养运动。我们活动的核心是一个搜索引擎，它将潜在的采纳者与宠物救援数据库中的一只狗进行匹配。我们使用多种渠道的活动和交流，包括手机和 Facebook 应用程序、社交网络、户外活动和在线品牌内容，以及教育活动和电影。

纯种收养驱动器

案例简介：Sadly, over 100,000 dogs are needlessly euthanised every year in Australia because most people find it difficult visiting shelter homes to adopt. So if we couldn’t bring people to the shelter dogs, we decided to bring the shelter dogs to the people. We embarked on the biggest pedigree adoption drive in Australia’s history. Central to our campaign was a search engine that matches potential adopters with a dog from a pet rescue database. We used activity and communications across multiple channels, including a mobile phone and Facebook app, social networking, outdoor events and online branded content, as well as educational events and films.