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英国癌症研究: 伦敦原子的生命花园
案例简介:
英国癌症研究: 伦敦原子的生命花园
案例简介:
Cancer Research UK: Life Garden by Atomic London
案例简介:
Cancer Research UK: Life Garden by Atomic London
案例简介:
英国癌症研究: 伦敦原子的生命花园
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Cancer Research UK: Life Garden by Atomic London
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Cancer Research UK has displayed a virtual reality garden at RHS Hampton Court Palace Flower Show. The VR experience has been created by advertising agency Atomic London and realised by creative studio Rushes, to celebrate and thank over 100,000 people who have left a gift in their Will to the charity.The ‘Life Garden’, a physical installation at the flower show, which ran from 5 to 10 July, transported people to a seemingly endless field of flowers after donning an Oculus Rift headset. The immersive experience featured more than 100,000 flowers bearing the names of supporters who have remembered the charity by leaving a legacy gift.CreditsCreative Director: Guy BradburyArt Director: Tim KitellCopywriter: Sam LaubAdditional Credits: Planning Director: Richard Hill Planner: Will Humphrey Business Director: Kate MackinnonSenior Account Manager: Jess FelthamAgency Producer: Becky OrmrodProduction Company: RushesVR Lead Developer/CG Supervisor: Andy McNamaraExec producer: Chris McKeemanProducer: Caroline LaingPost Production: RushesCG Artists: Adam Lindsey, Nimesh Patel, Craig TravisUnity Developer: Charles BurtCompositing: Noel Harmes (Lead), Sarah Breakwell, Guy HancockEncodes & Deliverables: Leon Grant (Lead), Jon KerbyTech Support: Tim Wharton, Daniel BorgAudio Post Production: Resonate
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