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老香料: 美国橄榄球联盟的官方汗水辩护
案例简介:
老香料: 美国橄榄球联盟的官方汗水辩护
案例简介:
Old Spice: Official Sweat Defense of the NFL
案例简介:
Old Spice: Official Sweat Defense of the NFL
案例简介:
老香料: 美国橄榄球联盟的官方汗水辩护
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Old Spice: Official Sweat Defense of the NFL
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Old Spice, the men’s grooming authority and 'Official Sweat Defense of the NFL,' is now feeling the heat from R&B legend Keith Sweat over its beef with NFL rookie Montez Sweat, marking the latest celebrity response to the growing irrational controversy surrounding Sweat in the NFL.Based on his chart-topping 1996 hit Nobody, which ranked No. 1 on Billboard’s Hot R&B/Hip Hop songs, the multi-platinum recording artist today released his heartfelt musical defense of Montez Sweat alongside a statement that reads, “Really? Has everybody gone insane?” Old Spice Sweat Defense, found in all 32 NFL locker rooms, recently launched its latest NFL campaign with political-style, faux attack ads against Sweat – including Washington Redskins rookie linebacker, Montez Sweat. The reaction to the campaign has been swift, with Denver Broncos Pro Bowler Von Miller, Kansas City Chiefs Pro Bowler Travis Kelce and an extensive list of actors, entertainers and comedians pushing back on the brand. The critical response has led Old Spice to reconsider its campaign.
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