Ikea Real Life Series|海报/平面|广告营销案例【ADGuider广告指南】

宜家真人生活系列

案例简介：陪审团的文化/背景信息家庭是宜家业务的核心: 老人和年轻人，传统和现代，血缘关系与否。在阿联酋，宜家面临着与所有人相关的更大挑战，因为人口主要由外籍人士组成。宜家发现，在房间里，每个人都喜欢用每个人都能连接的方式销售家具的合适车辆。在这次活动中，宜家用自己的家具取代了电视上一些最具标志性家庭的所有家具，创造了视觉上引人注目的客厅版本，为现实世界中真正的家庭而生。翻译。提供任何文本的完整英文翻译。 “Dhs” 是迪拜货币的象征: 迪拉姆。告诉陪审团艺术方向。如果有人在电视上找到创意房间的装饰，他们肯定会找到一种负担得起的方式，让宜家充满活力。但是要证明这不是一件容易的事情。在选择了三个电视上最具标志性的家庭房间后，研究小组的任务是只用宜家家具来复制它们。 · 首先，从宜家的目录中收集了成千上万件物品，为这些标志性的空间寻找完美的家具。 · 经过两个月的搜索，最终作品 -- 与电视节目空间相似或相同 -- 被选中。 · 这些选择随后被发送给一位 3D艺术家，负责将宜家的家具无缝集成到标志性的电视客厅。 · 每个房间，精心地放在一起，成为一个平面广告和一个

宜家真人生活系列

案例简介：Cultural/Context information for the jury Families are at the core of IKEA’s business: old and young, traditional and modern, family by blood or not. And in the UAE, IKEA faces a bigger challenge to be relevant to all of them, as the population is composed by mostly of expats. IKEA found in rooms everyone loves the right vehicle to sell furniture in a way everyone could connect to. In this campaign, IKEA replaced all the furniture of some of the most iconic families on TV by its own furniture, that created visually striking versions of living rooms, made for real families in the real world. Translation. Provide a full English translation of any text. ´Dhs´ is the symbol of Dubai´s currency: Dirhams. Tell the jury about the art direction. If someone finds an idea room décor on TV, they sure will find an affordable way to bring it to life at IKEA. But to prove that was no easy task. After three of the most iconic family rooms on TV were selected, the research team had the task to replicate them with IKEA furniture only. · First, thousands of items were collected from IKEA’s catalogs to find the perfect furniture for those iconic spaces. · After a two-month search, the final pieces - similar or identical to the TV show spaces - were chosen. · The selects were then sent to a 3D artist, responsible for integrating seamlessly IKEA’s furniture to the iconic TV living rooms. · Each room, meticulously put together, became a print ad and a