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案例简介:B2B交流的世界通常充斥着股票图像和公司陈词滥调。品牌和广告商都认为理性沟通效果最好,这也主导了这一点。丹麦创意代理公司 (Danish creative agency & Co) 采取了相反的方法,因为他们知道,情感讲故事和令人瞠目结舌的创意实际上可以在B2B环境中比其他任何地方产生更大的影响。该机构为马士基拍摄的最新电影就是一个很好的例子。对物流未来的神秘和高度电影化的展望。丹麦 & Co为马士基创建的内容广告,类别包括: 电子、技术、专业服务。
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案例简介:The world of B2B communication is normally riddled with stock images and corporate clichés. It’s also dominated by the belief by brands and advertisers alike that rational communication works best. Danish creative agency &Co is taking the opposite approach as they know that emotional storytelling and eye-popping creative can in fact make more impact in a B2B environment than anywhere else. The agency’s latest film for Maersk is a case in point. An enigmatic and highly cinematic look into the future of logistics. Content advertisement created by &Co, Denmark for Maersk, within the categories: Electronics, Technology, Professional Services.
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案例简介:B2B交流的世界通常充斥着股票图像和公司陈词滥调。品牌和广告商都认为理性沟通效果最好,这也主导了这一点。丹麦创意代理公司 (Danish creative agency & Co) 采取了相反的方法,因为他们知道,情感讲故事和令人瞠目结舌的创意实际上可以在B2B环境中比其他任何地方产生更大的影响。该机构为马士基拍摄的最新电影就是一个很好的例子。对物流未来的神秘和高度电影化的展望。丹麦 & Co为马士基创建的内容广告,类别包括: 电子、技术、专业服务。
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案例简介:The world of B2B communication is normally riddled with stock images and corporate clichés. It’s also dominated by the belief by brands and advertisers alike that rational communication works best. Danish creative agency &Co is taking the opposite approach as they know that emotional storytelling and eye-popping creative can in fact make more impact in a B2B environment than anywhere else. The agency’s latest film for Maersk is a case in point. An enigmatic and highly cinematic look into the future of logistics. Content advertisement created by &Co, Denmark for Maersk, within the categories: Electronics, Technology, Professional Services.
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