Three customers* travelling from the UK can now holiday like a VIP and experience a stress-free journey by upgrading to easyJet Hands Free for free. This new customer perk allows you to check in your cabin bag at the desk, benefit from preferential boarding, and be among the first to collect your bags on arrival.To celebrate this exciting partnership, Three has unveiled a sun-drenched above-the-line (ATL) campaign that communicates all the new travel benefits with the return of the much-loved Giraffamingo - part giraffe, part flamingo. Set to a soundtrack of Sofia Reyes’ summer banger “123”, featuring Jason Derulo and De La Ghetto, Giraffamingo is seen strutting its way seamlessly through an airport, joyously making the most of the easyJet Hands Free offer. Giraffamingo is the living embodiment of the feeling Three customers experience as they swagger through the airport Hands Free before being able to then use their phone abroad in up to 71 countries worldwide at no extra cost.The advert was created by W+K London and The Mill, directed by Jorge Montiel and premiered on August 1, 2018. Media planning was implemented by Mindshare, with highlight spots on launch night including Live Well For Less (Channel 4, 20:30) and Britain’s Busiest Airport – Heathrow (ITV, 23:05) and further slots confirmed for ITV2’s Coming in America (August 2, 22:20) and E4’s The Big Bang Theory (August 3, 18:40).CreditsW+K LondonThe MillDirector Jorge MontielMindshareW CommunicationsGravity Road