Burger & Lobster Murals in New York’s Flatiron District|海报/平面|广告营销案例【ADGuider广告指南】

纽约熨斗区的汉堡和龙虾壁画

案例简介：描述 Burger & Lobster展示了品牌设计机构Vault49 创作的一系列壁画，帮助纽约餐厅在熨斗区脱颖而出，那里的用餐者竞争激烈。壁画将餐厅与它的位置和核心产品 -- 顶级汉堡和野生新鲜大西洋龙虾联系在一起。这项工作展示了艺术如何帮助传达餐馆的品牌故事和个性，同时在拥挤的市场中取得一点不同。工艺汉堡和龙虾的激情是一家连锁餐厅，在世界各地的特定城市都有分店。这家Flatiron餐厅正在翻新其空间，并希望当地艺术家帮助其联系其位置并讲述其品牌故事。汉堡和龙虾的共同所有者弗拉基米尔 · 鲍罗丁说: “Vault49 的天才艺术家和创意团队热衷于视觉讲故事，我们知道他们会把他们真实的风格带到我们想要讲述的故事中，以某种方式讲述我们的历史和故事点燃我们的品牌精华。“他们对工艺的热情向我们表明，他们以最简单的形式理解质量和创造力的重要性，使他们成为完美的创意代理合作伙伴。” 通过艺术壁画讲故事现在装饰楼下酒吧、私人餐厅和龙虾池上方的墙壁。楼下的酒吧壁画以汉堡和龙虾围绕出处提供的叙事为特色，将其与龙虾公寓墙连接起来。它讲述了龙虾从缅因州到餐馆的旅程。艺术品激发了壁画的高架风格和减少的调色板以单一颜色为特色，伴随着汉堡和龙虾品牌红色的口音。这个故事以这个地区为特色，因为龙虾被关在墙后。入口处的龙虾罐壁画讲述了汉堡和龙虾的核心故事 -- 龙虾和牛的非凡结合 -- 将这种成分提升为故事的英雄。楼上的一个小型私人餐厅展示了一幅城市奶牛场景壁画，其中包含供游客发现的元素。这幅壁画的公开简报让团队有机会围绕新牛城和风格开发一个故事，编织纽约出租车形象，地铁和水塔穿过这一块，给他们一个牛扭。减少的调色板适合空间的大小及其用于私人活动。该项目的文案是来自科罗拉多州丹佛市的康纳 · 霍尔。Vault49 执行创意总监约翰 · 格拉斯哥说: “当汉堡和龙虾让我们为这个网站创作壁画时，我们很高兴，我们喜欢将这个街区视觉编织成餐厅的品牌故事。熨斗区是一个有创意的社区，纽约一些最好的创意机构选择把他们的工作室设在这里，因此，由于我们的工作室就在附近，这是Vault49 做出贡献的绝佳机会。“对我们所有人来说，作为艺术家，我和联合创始人乔纳森也很重要，他们都是从街头艺术家开始的，能够让我们的手被油漆覆盖。“我们必须考虑的一个因素是团队需要在餐厅营业时间进行绘画，这在照明和有限空间方面带来了一系列新的挑战，但是我们把它变成了用餐者在用餐时观看壁画成形的激动人心的体验，创造了惊喜和快乐的元素。" 由The Vault创建的设计广告，美国汉堡和龙虾，类别: 食品。

纽约熨斗区的汉堡和龙虾壁画

案例简介：Description Burger & Lobster reveals a series of murals created by brand design agency Vault49 to help the New York restaurant stand out in the Flatiron District, where competition for diners is fierce. The murals connect the restaurant with its location and its core offering – prime-cut burgers and wild, fresh Atlantic lobsters. This work shows how art can help to communicate a restaurant’s brand story and personality, while achieving a point of difference in a crowded market. Passion for craft Burger & Lobster is a chain of restaurants with outlets in select cities around the world. The Flatiron restaurant was renovating its space and wanted a local artist to help it connect with its location and tell its brand story. Vladimir Borodin, Co-owner, Burger & Lobster, says: “Vault49’s team of talented artists and creatives have a passion for visual storytelling and we knew they would bring their authentic style to the narrative we wanted to tell around our history and story in a way that ignites our brand essence. “Their passion for craft signaled to us they understood the importance of quality and creativity in the simplest of forms, making them the perfect creative agency partner.” Storytelling through art Murals now decorate the walls in the downstairs bar, private dining room and above the lobster tank. The downstairs bar mural features a narrative provided by Burger & Lobster around provenance, connecting it with the lobster condo wall. It tells the story of the journey the lobsters take from Maine to the restaurant. Artwork inspires the mural’s elevated style and a pared back palette features a single color, accompanied by an accent of the Burger & Lobster brand color red. This story features in this area because the lobsters are housed behind the wall. And a lobster tank mural at the entrance tells the story at the heart of Burger & Lobster – the extraordinary union of lobster and cow - elevating the ingredient as the hero of the narrative. Upstairs a small private dining room showcases an urban cow scene mural with elements for visitors to discover. An open brief for this mural gave the team the chance to develop a story around New Cow City and style, weaving New York imagery of cabs, subways and water towers through the piece and giving them a cow twist. A pared back color palette lends itself to the size of the space and its use for private events. The copywriter on the project was Connor Hall, from Denver, Colorado. John Glasgow, Executive Creative Director, Vault49, says: “We were delighted when Burger & Lobster asked us to create murals for this site and we loved visually weaving the neighborhood into the restaurant’s brand story. The Flatiron District is a creative neighborhood with some of the best creative agencies in New York choosing to base their studios here, so it is a wonderful opportunity for Vault49 to contribute as our studio is close by. “It’s also important for us all as artists, myself and co-founder Jonathan included, who both started out as street artists, to be able to get our hands covered in paint. “One factor we had to consider was the team would need to paint during the restaurant’s opening hours which created a new set of challenges in terms of lighting and limited space, but we turned it into an exciting experience for diners to watch the murals take shape as they dined, creating elements of surprise and delight.” Design advertisement created by The Vault, United States for Burger & Lobster, within the category: Food.