本案例默认翻译为中文，点击可切换回原语言
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丝带
案例简介：约翰内斯堡最大的广播电台 94.7 调频台需要重新推出他们的早餐秀 “早餐随心所欲”。他们的明星 DJ 杰里米 · 曼斯菲尔德已经离开节目，取而代之的是一个新的 DJ 达伦 · 辛普森。这种变化影响了听众的积极性，新节目没有独特的身份和个性。我们的挑战是传达节目的立场，并最终让听众切换到 94.7 早餐随心所欲。与其他严肃而专注于脱口秀的早餐节目不同，新节目乐观而轻松。它帮助人们忘记早上的交通、混乱和寒冷的天气，只是微笑，该死的。我们希望广告也这样做，所以我们给了人们一些微笑。
丝带
案例简介：94.7 FM, Johannesburg’s biggest radio station, needed to re-launch their breakfast show, the Breakfast Xpress. Their star DJ, Jeremy Mansfield, had left the show and was replaced by a new DJ, Darren Simpson. The change had affected listenership and the new show didn’t have a distinct identity and personality. Our challenge was to communicate what the show stood for and ultimately get listeners to switch to the 94.7 Breakfast Xpress.Unlike other breakfast shows, which are serious and talk show focused, the new show is upbeat and lighthearted. It helps people forget about the morning traffic, chaos and cold weather and just SMILE, DAMMIT. We wanted the advertising to do the same so we gave people something to smile about.
Ribbon
案例简介：约翰内斯堡最大的广播电台 94.7 调频台需要重新推出他们的早餐秀 “早餐随心所欲”。他们的明星 DJ 杰里米 · 曼斯菲尔德已经离开节目，取而代之的是一个新的 DJ 达伦 · 辛普森。这种变化影响了听众的积极性，新节目没有独特的身份和个性。我们的挑战是传达节目的立场，并最终让听众切换到 94.7 早餐随心所欲。与其他严肃而专注于脱口秀的早餐节目不同，新节目乐观而轻松。它帮助人们忘记早上的交通、混乱和寒冷的天气，只是微笑，该死的。我们希望广告也这样做，所以我们给了人们一些微笑。
Ribbon
案例简介：94.7 FM, Johannesburg’s biggest radio station, needed to re-launch their breakfast show, the Breakfast Xpress. Their star DJ, Jeremy Mansfield, had left the show and was replaced by a new DJ, Darren Simpson. The change had affected listenership and the new show didn’t have a distinct identity and personality. Our challenge was to communicate what the show stood for and ultimately get listeners to switch to the 94.7 Breakfast Xpress.Unlike other breakfast shows, which are serious and talk show focused, the new show is upbeat and lighthearted. It helps people forget about the morning traffic, chaos and cold weather and just SMILE, DAMMIT. We wanted the advertising to do the same so we gave people something to smile about.
丝带
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Ribbon
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基本信息
- 广告战役： #Smile Dammit (2011)#
- 广告品牌： 94.7 Breakfast Express
- 发布日期： 2011-07-01
- 行业领域： 电视传媒 , 商务服务 , 影音娱乐
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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