Thunder Night Fever! Art Book for Haiku-Reading Event|活动|广告营销案例【ADGuider广告指南】

雷夜热!俳句艺术书籍-阅读活动

案例简介：简要说明: 通过设计作品，刷新日本传统诗歌形式俳句的形象。观众的目标是不熟悉俳句的人。描述客户的简报: 通过设计作品刷新传统俳句诗歌的形象。为 “雷霆夜热!” 夏季俳句阅读派对创建一个促销工具。我们的目标是不熟悉俳句的人，尤其是在东京工作的年轻女性，那里将举行活动。描述你是如何到达最终设计的: 在 17 个语音字母中，俳句必须总是包括一个季节性单词。雷电是夏季的季节性词汇之一，象征着闪电的曲折模式。一系列暗示或与雷电相关的艺术品被汇编成一本海报 (B2) 大小的 62 页书。书中介绍的雷电图案包括雷神、老虎图案的裤子 (据说是雷神穿的) 和静电。表明市场的结果有多成功: 这本艺术书籍成功地给了传统的日本俳句一个新的形象，并帮助年轻人对俳句产生了兴趣。项目的基本描述: 为了刷新日本传统诗歌形式俳句的形象，通过设计作品，我们举办了 “雷霆夜热!” 夏季俳句阅读派对。我们的想法是: 在它的 17 个语音字母中，俳句必须总是包括一个季节性单词。雷电是夏季的季节性词汇之一，象征着闪电的曲折模式。一系列暗示或与雷电相关的艺术品被汇编成一本 B4 大小、 62 页的书。

雷夜热!俳句艺术书籍-阅读活动

案例简介：Brief Explanation: Refresh the image of haiku, Japan’s traditional poetry form, through design work. The audience target was people unfamiliar with haiku. Describe the brief from the client: Refresh the image of traditional haiku poetry through design work. Create a promotional tool for the 'Thunder Night fever!' Summer haiku reading party. Our target was people unfamiliar with haiku, especially young women working in Tokyo, where the event was to take place. Description of how you arrived at the final design: In its 17 phonetic letters, a haiku must always include one seasonal word. Thunder, one of the seasonal words for summer, is symbolised by a zigzag pattern for lightning. A collection of artwork that suggests or is associated with thunder/lightning was compiled into a poster- (B2) size, 62-page book. The thunder/lightning motifs introduced in the book included the Thunder God, tiger-patterned pants (supposedly worn by the Thunder God) and static electricity. Indication of how successful the outcome was in the market: The art book succeeded in giving the traditional Japanese haiku a fresh new image and helped create interest in haiku among young people. Basic description of the project: To refresh the image of haiku, Japan's traditional poetry form, through design work, we held the "Thunder Night fever!" summer haiku reading party. Our idea was: In its 17 phonetic letters, a haiku must always include one seasonal word. Thunder, one of the seasonal words for summer, is symbolized by a zigzag pattern for lightning. A collection of artwork that suggests or is associated with thunder/lightning was compiled into a B4 size, 62-page book.