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西联汇款: BBH伦敦的快速微笑方式
案例简介:
西联汇款: BBH伦敦的快速微笑方式
案例简介:
Western Union: The Fast Way to Put a Smile on a Face by BBH London
案例简介:
Western Union: The Fast Way to Put a Smile on a Face by BBH London
案例简介:
西联汇款: BBH伦敦的快速微笑方式
暂无简介
Western Union: The Fast Way to Put a Smile on a Face by BBH London
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Western Union, a global leader in cross-border, cross-currency money movement and payments, has announced the launch of a campaign to drive awareness of the speed, reliability, and convenience of sending money from the UK to the world using Western Union app and wu.com.The campaign, created by BBH London, features a portrait of a smiling woman’s face painted in quick time by professional speed painter Dave Sharp. The 'smile' will light up the streets up and down the country including a 22 ft version in Camden. The portrait and the speed in which it was created are symbolic of how fast customers can send money and put a smile on a loved one’s face.The speed painting was captured live in South London’s Printworks, and has been turned into a beautifully emotive social film which went live across Facebook, Instagram, YouTube, and Twitter on 28 September. The painting itself is the artwork for the nationwide campaign which features the mural in Camden Town, roadside 6 sheets, OOH banners and bus supersides and the line: You can send money in minutes with our app.CreditsCreative Credits:BBH Creative Team: Adrien Raphoz & Grant CodronBBH Creative Directors: Ewan Paterson & Pablo Gonzalez De La PeñaBBH Strategy Director: Saskia Jones & John HarrisonBBH Business Lead: Patrick FarrallBBH Account Manager: Eddy YanBBH Account Executive: Amelia LloydBBH Producer: Tom BurnsFilm Credits:Production Company: Global Street ArtProducer: Lee BofkinDoP: Auberon HallPost Production: Global Street Art2nd Camera assistant: Alberic HallEditor/Editing House: Auberon Hall, Global Street ArtPrint Credits:BBH Producer: Tom BurnsArtist: Dave SharpMedia agency: Media Hub
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