Peak Games - Ryan Reynolds Campaign|微电影,活动|广告营销案例【ADGuider广告指南】

巅峰游戏-瑞安 · 雷诺兹战役

案例简介：写一个关于电影中发生的事情的简短总结一些手机游戏让你变得更聪明，一些捕捉你的想象力，还有一些你只是想一直玩。香椿爆炸是后者。为了展示这个游戏在任何时间、任何地点都可以玩，并与大多数成年人沉迷于卡通益智游戏的 “游戏羞耻” 作斗争，我们将这一见解提升到了瑞安 · 雷诺兹的第 n 个层面。这部电影利用了这位演员著名的讽刺幽默感，展示了瑞安采取极端措施避免工作来玩游戏。每部电影都给了我们一个不同的场景，让我们向世界展示为什么有时候放下一切，用几轮香椿爆炸放松是值得的。陪审团的文化/背景信息文化强化了我们手机游戏的耻辱，以及玩是成年人不应该做的事情的想法。此外，该类别告诉我们，停机时间是唯一合适的游戏时间。洗衣服。在你午休的时候。他们提倡游戏时间只适用于你需要 “消磨时间” 的时候。因此，我们创建了该行业第一个名人驱动的绩效营销模式，以恢复世界的游戏权利。英俊的魔鬼和 snark king Ryan Reynolds 是将我们从游戏羞耻中解放出来的人。在 35 件内容中，Ryan 采取了极端措施来避免工作和玩耍，这样他就可以继续爆破。每部电影都给了我们一个不同的场景，让我们向世界展示为什么有时候放下一切，用几轮卡通放松是值得的。

巅峰游戏-瑞安 · 雷诺兹战役

案例简介：Write a short summary of what happens in the film Some mobile games make you smarter, some capture your imagination, and some you just want to play all the time. Toon Blast is the latter. To show how great this game is to play anytime, anywhere AND combat the ‘game shame’ most adults feel for indulging in cartoon puzzle games, we took this insight to the nth degree with Ryan Reynolds. Using the actor’s famously sarcastic sense of humor the films show Ryan taking extreme measures to avoid work to play the game. Each film gives us a different scenario with Ryan to show the world why sometimes it’s worth dropping everything and unwinding with a few rounds of Toon Blast. Cultural/Context information for the jury Culture reinforces our mobile game shame, and the idea that playing is something adults just shouldn’t be doing. Furthermore, the category tells us downtime is the only appropriate gametime. Doing laundry. On your lunch break. They promote the idea that game time is only for when you need to “kill time”. So we created the industry’s first celeb-driven performance marketing model to restore the world’s right to play. Handsome devil and king of snark Ryan Reynolds was the man to liberate us from our game shame. Across 35 pieces of content, shot over the course of only 2 days, Ryan takes extreme measures to avoid work and play so he can keep Blasting. Each film gives us a different scenario with Ryan to show the world why sometimes it’s worth dropping everything and unwinding with a few rounds of Toon.