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    Away day footy fan短视频广告营销案例

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    客场天 footy 球迷

    案例简介:新 PADDY POWER SPOT 庆祝铁杆残疾足球迷 幸运的将军们推出了最新的 Paddy Power “你的美丽! “运动” 继续使用歌曲的振奋人心的力量来庆祝铁杆体育迷的肆无忌惮的乐观 -- 这一次是根据 Spandau 芭蕾经典 “黄金” 的曲调。 继 “管家” 和 “教练司机” 的成功之后,这个新的地点庆祝了一名残疾足球迷前往客场比赛的承诺。 在广告中,残疾球迷克服了通常拥挤的火车车厢和前往体育场的踩踏事件 -- 但在残疾人观看区的精彩球场边位置投球后,他笑到了最后。 像所有的好故事一样,广告为《客场球迷》带来了一个快乐的结局。当他的球队得分时,他拿出手机,检查他在 Paddy Power 应用程序上的获胜赌注,而不再抱有幻想的主场球迷对阿森纳球迷留下了最好的印象 -- 提前离开体育场。 该广告是在代表残疾体育迷的主要组织 “公平竞争” 的投入下开发的。多亏了他们的支持,广告反映了残疾体育迷在比赛日仍然在全国上下面对的真实生活经历。广告的英雄很幸运拥有 “房子里最好的座位”,但是经常残疾的观看区域对元素开放, 阻碍了观点和糟糕的准入 -- 这就是公平竞争环境正在努力改变的地方。 广告在周六晚上阿斯顿维拉对赫尔的比赛中首次播出,然后在阿森纳对切尔西社区盾的比赛中再次触屏, 周日在爱尔兰 RTE 举行的投掷半决赛中。

    客场天 footy 球迷

    案例简介:NEW PADDY POWER SPOT CELEBRATES DIEHARD DISABLED FOOTBALL FAN Lucky Generals has launched its latest spot for the Paddy Power “You Beauty!” campaign, which continues to use the rousing power of song to celebrate the unbridled optimism of die-hard sports fans – this time to the tune of the Spandau Ballet classic “Gold”. Following hot off the success of “Steward” and “Coach Driver”, the new spot celebrates the commitment of a disabled football fan making his way to an away game. During the ad, the disabled fan overcomes typically packed train carriages and stampedes en route to the stadium – but has the last laugh after pitching up in a brilliant pitch side position in the disabled viewing area. And like all good stories the ad has a happy ending for the away fan. When his team scores he pulls out his phone and checks his winning bet on the Paddy Power app, while disenchanted home fans do their best impression of Arsenal fans – by leaving the stadium early. The ad was developed with input from Level Playing Field, the leading organisation representing disabled sports fans. Thanks to their support, the ad reflects the real life experiences that disabled sports fans still face up and down the country on matchdays. The ad’s hero is fortunate enough to have the “best seats in the house”, but frequently disabled viewing areas are open to the elements, have obstructed views and poor access – and this is what Level Playing Field are campaigning to change. The ad airs for the first time during the Aston Villa vs. Hull game on Saturday evening, before hitting screens again during the Arsenal vs. Chelsea Community Shield, and over in Ireland during the Hurling semi-final on RTE on Sunday.

    Away day footy fan

    案例简介:新 PADDY POWER SPOT 庆祝铁杆残疾足球迷 幸运的将军们推出了最新的 Paddy Power “你的美丽! “运动” 继续使用歌曲的振奋人心的力量来庆祝铁杆体育迷的肆无忌惮的乐观 -- 这一次是根据 Spandau 芭蕾经典 “黄金” 的曲调。 继 “管家” 和 “教练司机” 的成功之后,这个新的地点庆祝了一名残疾足球迷前往客场比赛的承诺。 在广告中,残疾球迷克服了通常拥挤的火车车厢和前往体育场的踩踏事件 -- 但在残疾人观看区的精彩球场边位置投球后,他笑到了最后。 像所有的好故事一样,广告为《客场球迷》带来了一个快乐的结局。当他的球队得分时,他拿出手机,检查他在 Paddy Power 应用程序上的获胜赌注,而不再抱有幻想的主场球迷对阿森纳球迷留下了最好的印象 -- 提前离开体育场。 该广告是在代表残疾体育迷的主要组织 “公平竞争” 的投入下开发的。多亏了他们的支持,广告反映了残疾体育迷在比赛日仍然在全国上下面对的真实生活经历。广告的英雄很幸运拥有 “房子里最好的座位”,但是经常残疾的观看区域对元素开放, 阻碍了观点和糟糕的准入 -- 这就是公平竞争环境正在努力改变的地方。 广告在周六晚上阿斯顿维拉对赫尔的比赛中首次播出,然后在阿森纳对切尔西社区盾的比赛中再次触屏, 周日在爱尔兰 RTE 举行的投掷半决赛中。

    Away day footy fan

    案例简介:NEW PADDY POWER SPOT CELEBRATES DIEHARD DISABLED FOOTBALL FAN Lucky Generals has launched its latest spot for the Paddy Power “You Beauty!” campaign, which continues to use the rousing power of song to celebrate the unbridled optimism of die-hard sports fans – this time to the tune of the Spandau Ballet classic “Gold”. Following hot off the success of “Steward” and “Coach Driver”, the new spot celebrates the commitment of a disabled football fan making his way to an away game. During the ad, the disabled fan overcomes typically packed train carriages and stampedes en route to the stadium – but has the last laugh after pitching up in a brilliant pitch side position in the disabled viewing area. And like all good stories the ad has a happy ending for the away fan. When his team scores he pulls out his phone and checks his winning bet on the Paddy Power app, while disenchanted home fans do their best impression of Arsenal fans – by leaving the stadium early. The ad was developed with input from Level Playing Field, the leading organisation representing disabled sports fans. Thanks to their support, the ad reflects the real life experiences that disabled sports fans still face up and down the country on matchdays. The ad’s hero is fortunate enough to have the “best seats in the house”, but frequently disabled viewing areas are open to the elements, have obstructed views and poor access – and this is what Level Playing Field are campaigning to change. The ad airs for the first time during the Aston Villa vs. Hull game on Saturday evening, before hitting screens again during the Arsenal vs. Chelsea Community Shield, and over in Ireland during the Hurling semi-final on RTE on Sunday.

    客场天 footy 球迷

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    Away day footy fan

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    Paddy Power "Away Day Footy Fan" Following hot off the success of “Steward” and “Coach Driver”, the new spot celebrates the commitment of a disabled football fan making his way to an away game. During the ad, the disabled fan overcomes typically packed train carriages and stampedes en route to the stadium – but has the last laugh after pitching up in a brilliant pitch side position in the disabled viewing area.

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