营销日历 营销导航 热门搜索 使用技巧
广告营销案例

    您的体验已到期

    免费领取会员>
    Hidden Sound Campaign短视频,活动广告营销案例

    本案例默认翻译为中文,点击可切换回原语言

    已切换成原语言,点击可翻译成中文

    隐藏的声音运动

    案例简介:描述客户的简报: 在香港,只有娱乐。没有音乐产业。电视、广播和其他主要频道由巨大的唱片公司主导。但是在城市的某个地方,独立音乐的声音隐藏着,等待出现。Zoo Records 是一家著名的另类音乐商店,致力于打破主流音乐的垄断,让公众接触到另类声音的世界。 创意执行: 用手机扫描动物二维码的人会得到乐队信息和令人耳目一新的新歌。通过扫描不同的部分,他们可以听不同的歌曲,探索城市中所有隐藏的声音。他们也可以直接从手机上购买任何歌曲,并在 Facebook 和其他社交媒体上分享。 描述简短/目标的创造性解决方案。 我们拍摄了 14 个独立乐队,并将他们的歌曲和个人资料嵌入到 14 个不同的 QR 码中。然后这些被组装成隐藏在城市中的动物形状,并张贴在香港各地。 尽可能详细地描述结果。 我们看到无数人在 Youtube 、 Facebook 、 Twitter 和个人博客上分享他们新发现的音乐。但更重要的是,14 个乐队中有一半以上的乐队在第一周就售罄了他们的专辑,帮助更多的人发现了这座城市隐藏的声音。

    隐藏的声音运动

    案例简介:Describe the brief from the client: In Hong Kong, there’s only entertainment. There is no music industry. Television, radio, and other major channels are dominated by giant record labels. But somewhere in the city, the sound of independent music is hiding, waiting to emerge. Zoo Records is a celebrated alternative music store dedicated to breaking the monopoly of mainstream music, and exposing the public to the world of alternative sound. Creative Execution: People who scanned the QR Codes in the animals with their mobiles were rewarded with band info and refreshing new songs. By scanning different parts, they could listen to different songs, exploring all the hidden sounds of the city. They could also buy any of the songs directly from their mobile, as well as share it on Facebook and other social media. Describe the creative solution to the brief/objective. We took 14 indie bands, and embedded their songs and profiles into 14 different QR Codes. These were then assembled into the shapes of animals that live hidden in the city, and posted all over Hong Kong. Describe the results in as much detail as possible. We saw countless people sharing their newly discovered music on Youtube, Facebook, Twitter, and personal blogs. But what was even more important was that more than half of the 14 bands sold out their albums within the first week, helping more people uncover the hidden sound of the city.

    Hidden Sound Campaign

    案例简介:描述客户的简报: 在香港,只有娱乐。没有音乐产业。电视、广播和其他主要频道由巨大的唱片公司主导。但是在城市的某个地方,独立音乐的声音隐藏着,等待出现。Zoo Records 是一家著名的另类音乐商店,致力于打破主流音乐的垄断,让公众接触到另类声音的世界。 创意执行: 用手机扫描动物二维码的人会得到乐队信息和令人耳目一新的新歌。通过扫描不同的部分,他们可以听不同的歌曲,探索城市中所有隐藏的声音。他们也可以直接从手机上购买任何歌曲,并在 Facebook 和其他社交媒体上分享。 描述简短/目标的创造性解决方案。 我们拍摄了 14 个独立乐队,并将他们的歌曲和个人资料嵌入到 14 个不同的 QR 码中。然后这些被组装成隐藏在城市中的动物形状,并张贴在香港各地。 尽可能详细地描述结果。 我们看到无数人在 Youtube 、 Facebook 、 Twitter 和个人博客上分享他们新发现的音乐。但更重要的是,14 个乐队中有一半以上的乐队在第一周就售罄了他们的专辑,帮助更多的人发现了这座城市隐藏的声音。

    Hidden Sound Campaign

    案例简介:Describe the brief from the client: In Hong Kong, there’s only entertainment. There is no music industry. Television, radio, and other major channels are dominated by giant record labels. But somewhere in the city, the sound of independent music is hiding, waiting to emerge. Zoo Records is a celebrated alternative music store dedicated to breaking the monopoly of mainstream music, and exposing the public to the world of alternative sound. Creative Execution: People who scanned the QR Codes in the animals with their mobiles were rewarded with band info and refreshing new songs. By scanning different parts, they could listen to different songs, exploring all the hidden sounds of the city. They could also buy any of the songs directly from their mobile, as well as share it on Facebook and other social media. Describe the creative solution to the brief/objective. We took 14 indie bands, and embedded their songs and profiles into 14 different QR Codes. These were then assembled into the shapes of animals that live hidden in the city, and posted all over Hong Kong. Describe the results in as much detail as possible. We saw countless people sharing their newly discovered music on Youtube, Facebook, Twitter, and personal blogs. But what was even more important was that more than half of the 14 bands sold out their albums within the first week, helping more people uncover the hidden sound of the city.

    隐藏的声音运动

    暂无简介

    Hidden Sound Campaign

    暂无简介

    基本信息

    综合评分
    {{getNumber(caseInfo.whole)}}

    暂无评分

    已有{{caseInfo.tatolPeople}}人评分

    创意
    {{getNumber(caseInfo.originality)}}
    文案
    {{getNumber(caseInfo.copywriting)}}
    视觉
    {{getNumber(caseInfo.visualEffect)}}

    案例详情

    涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌

    热门节日97个,23个维度智能搜索

    • 项目比稿

      品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标

    • 创意策划

      任意搜索品牌关键词,脑洞创意策划1秒呈现

    • 竞品调研

      一键搜索竞品往年广告,一眼掌握对手市场定位

    • 行业研究

      热词查看洞悉爆点,抢占行业趋势红利

    登录后查看全部案例信息

    如果您是本案的创作者或参与者 可对信息进行完善

    案例评分

    综合
    {{wholeEm}} 请评分
    创意
    {{originalityEm}} 请评分
    文案
    {{copywritingEm}} 请评分
    动视
    {{visualEffectEm}} 请评分

    链接粘贴成功,ctrl+v 进行复制

    完善信息

    最多可填写1000个字符

    请填写正确的邮箱

    完善信息成功

    完善信息失败

    评分成功

    您已经完成过对该案例的评分了

    联系我们 返回广告案例顶部 分享广告案例 意见反馈 广告案例意见反馈 回到顶部 返回广告案例顶部

    链接粘贴成功,ctrl+v 进行复制

    扫码关注公众号完成登录

    登录即视为同意《用户协议》

    二维码失效

    刷新

    注册成功,赠送你10天会员体验权

    注册失败,请检查信息后重新输入