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宜家庆祝滑动门的更新
案例简介：Buzzman为法国宜家推出的活动使用了一首经典歌曲来讲述一个以声音为主导的存储解决方案的故事。
宜家庆祝滑动门的更新
案例简介：Buzzman’s campaign for IKEA France uses a classic song to tell a sound-led story of storage solutions.
IKEA celebrates the susurration of sliding doors
案例简介：Buzzman为法国宜家推出的活动使用了一首经典歌曲来讲述一个以声音为主导的存储解决方案的故事。
IKEA celebrates the susurration of sliding doors
案例简介：Buzzman’s campaign for IKEA France uses a classic song to tell a sound-led story of storage solutions.
宜家庆祝滑动门的更新
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IKEA celebrates the susurration of sliding doors
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Ever wondered what your cupboards, sewing baskets and shoeboxes do when you’re out the house? Shhhhhh, don't tell, but they have a little sing song of course. Something gentle that allows them to enjoy the peace and quiet before the raucous humans return – the whisper of their own easy-glide draws sliding shut. Directed by CANADA and produced by Diplomats, the spot, So Quiet, for the brand’s PLATSA storage line, is a perfect match of audio and visuals, and offers a chance to enjoy the classic tune, It’s Oh So Quiet. First recorded in 1951 by Betty Hutton, the track was most famously covered by Björk in 1995, with the Spike Jonze-directed video helping it to reach number four in the UK charts and become the singer's biggest hit.
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