本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
士力架: # CLM BBDO的士力架
案例简介:
士力架: # CLM BBDO的士力架
案例简介:
Snickers: #SnickersGate by CLM BBDO
案例简介:
Snickers: #SnickersGate by CLM BBDO
案例简介:
士力架: # CLM BBDO的士力架
暂无简介
Snickers: #SnickersGate by CLM BBDO
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
For the last 10 years, Snickers's base line campaign has been 'you're not you when you're hungry'. In collaboration with CLM BBDO, the brand has gone to the extreme to imagine what would happen if its team members too were not themselves on starvation.A few days ago, the brand deliberatly put Bounty bars inside Snickers packagings. Immediately the story spread around on Twitter with the hashtag #Snickersgate.FYI : the allergens are the same for these two products, the brand has not exposed its consumers to any risks.CreditsBenjamin DESSAGNECreative DirectorStéphane SANTANACreative DirectorJulien LEMOINEVice presidentThéophile ROBAGLIAArtistic DirectorJoseph ROZIERCopywriterJudith ROMEROSales DirectorMeigge SAUVAGETCustomer DirectorLisa PERROTAdvertising ManagerFabio IAZZETTAHead of Social MediaYoucef BOUALEMSocial Media ConsultantIsabelle DARROMANHead of TV ProductionPierre BOUDINProducerPhilippe BIENAIMÉVideo EditorLaurianne FREGUINPost-producerMarion WEILL-COLLANGECommunication & Influence ManagerFanny SACHOTCommunication & Influence ConsultantProduction creditsBIG PRODUCTIONProductionChristophe DEROODirector - Chief OperatorNazha DHAMANIProduction DirectorMarc FUENTESProduction DirectorNizar EL TAYEBProducerSCHMOOZESoundBACK-UPCalibration
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息