Seeing celebrities from nose to chin is not how we usually picture them, but AT&T has made that mouth view standard to promote its new voice command technology on AT&T TV.On the heels of the launch of AT&T TV, the comms company has launched a campaign to promote the ease of its voice command technology showing ‘Famous Mouths.’ The most prominent of the mouths is LeBron James, who has signed a multi-year marketing and brand collaboration with AT&T.As part of the partnership, James will promote new AT&T products and services, including a new advertising campaign for AT&T TV which has launched nationwide. In a series of spots, James is seen from the nose to his finely trimmed beard, asking his remote to “play basketball” and other commands, like “play Tom & Jerry”.A fun version has a group of top celebrities – people, puppets and animations – also giving their chin wags to the campaign. We see Evan Rachel Wood start off in her Westworld garb, saying “show me reality” before handing it over to the likes of RuPaul, Elijah Wood (in Lord of the Rings attire), Missy Elliott, LeBron James, Rick Sanchez (Rick & Morty), Tracy Morgan and Cookie Monster.CreditsAgency: BBDO, Critical Mass, Dieste, Hearts & Science Client: AT&TAT&T:SVP, Advertising and Marketing Communication: Valarie Vargas VP, Advertising and Social Media: Marc BurnsDirector, Advertising: Chris Payne Lead Manager, Advertising: Desiree Ho Senior Manager, Advertising: Jenn WangSenior Manager, Advertising: Aaron SchwartzDirector, Diversity Advertising: Mariel LlenzaLead Manager, Diversity Advertising: Emma Velez-LopezAVP, Digital Strategy and Performance: Melissa SmithDigital Marketing Director: Masha GaidoukLead Digital Marketing Manager: Tracy ThrelkeldBBDO:Chief Creative Officer, Worldwide: David Lubars Chief Creative Officer, New York: Greg Hahn Chief Creative Officer, Omnicom for AT&T: Matt MacDonaldExecutive Creative Director: David PovillExecutive Creative Director: David CuccinelloCreative Director: Katie BrinkworthCreative Director: Mike CostelloSr. Copywriter: Jimmy BurtonAssociate Creative Director: Will LindbergGroup Executive Producer: Julie CollinsExecutive Producer: Katie Porter Senior Producer: Whitney HusnikJunior Producer: Briana HemphillEVP, Managing Director: Rachel NairnSVP, Account Lead AT&T: Stacia ParseghainSVP, Senior Director: Shane ChastangAccount Director: Allie KnillAccount Supervisor: Heloise Palacio Account Executive: Lane Davis EVP, Head of Strategy: Tim MillarVP, Communications Planning Director: Mac RussellPlanning Director: Alex MorrisonCommunications Planner: Kristen FarnamVP, Director of Project Management: Colin VidikaSenior Project Manager: Cornelia BergCRITICAL MASS:VP, Executive Creative Director: Frank DattaloCreative Director: Dimitri KalagasAssociate Creative Director: Rance RandleSenior Designer: Alice McCarthyCopywriter: Amanda KimDesigner: Alexa Aguilar Associate Creative Director: Will DanilowDesigner: Julia Meade Senior Copywriter: Kristin WellmerSenior Copywriter: Brendan DuffyEVP, Client Services: Lisa ZandyVP, Client Partner: Heather LivengoodSenior Account Director: Rosanne RamosAccount Manager: Nicole AguirreAccount Executive: Olivia Knight VP, Strategy: Jared FolkmanSenior Producer: Syndey WoodmandProducer: Hilary Tong Producer: Ella Williams Producer: Christine SpitlerDIESTE:Group Creative Director: Abe GarciaAssociate Creative Director: Dario CamposSr. Copywriter: Rodrigo FernandezSr. Copywriter: Ernesto MartinezExecutive Producer: John CostelloManaging Director: Lonnie LimonGroup Account Director: Beatrice Sagaria-RossiAccount Director: Adriana CalderonHEARTS & SCIENCE:President Hearts & BBDO: Ralph PardoManaging Executive Director: Mike VenablesExecutive Director, AT&T Consumer Media: Shanae JohnsonSenior Director, Strategy: Adam BlockSenior Director, Strategy: Christiana Messina Director Video, Strategy: Andres TorrenteAssociate Director: Jeff FisherPRODUCTION PARTNERS:Production Company: Radical MediaDirector: Dave MeyersDP: Scott CunninghamExecutive Producer(s): Jim Bouvet & Frank SchermaHead of Production: Cathy DunnLine Producer(s): Lisa Brugliera & Steve FredrikszEditorial: Exile Editor(s): Shane Reid, Conor O’Neill & Will Butler Asst Editor(s): Ersin Dogruer & Rex LowryExecutive Producer: CL WeaverHead of Production: Jennifer LockeProducer: Michael MillerTelecine Company: Company 3 LATelecine Artist: Stefan SonnenfeldProducer: Gabriel WakemanConform/Finish Company: Method Studios LAHead of Production/Executive Producer: Heather SaundersLead Flame Artist: Wensen HoAudio Finishing: Lime StudiosExecutive Producer: Susie BoyjanMixer: Dave WaggAsst Mixer: Matthew ConzelmannGraphics: LVLY Executive Producer: Bryce EdwardsMusic: Songs for Film and TVChief Creative Director: David FisherComposer: Eric Kinny & Rob KleinerMusic: Squeak E. CleanExecutive Producer: Christina CarloLicensed Music: Artist: Laura WhiteTrack: “Looks so Good”Artist: New EditionTrack: Cool It Now