– Desperados, HEINEKEN’S tequila flavoured beer brand, has once again pushed the boundaries of wild experimentation in parties by turning the world’s deepest pool into a dance floor – for the first time ever!Teaming up with iconic party producer Elrow and world-renowned DJs Peggy Gou and Artwork, Desperados created ‘Deep House’, an epic party in the Y-40 Deep Joy Pool in Venice, the deepest pool in the world, reaching an impressive depth of 42 metres and holding a staggering 4300 cubic metres of water.Deep House saw over 400 fans attend the multi-sensory experience. Partygoers wore cutting-edge SeaTREK diving technology to hear the music in high definition and took the party underwater to find their own dance floor. Performing live from an underwater viewing tunnel, award-winning Berlin-based artist Peggy Gou, and London producer and DJ, Artwork, brought their world-class beats to submerged partiers, through a sub aqua sound system.CreditsCommercial: Deep HouseCREATIVE AGENCY: WE ARE PiExecutive Creative Director - Rick ChantExecutive Creative Director - Barney HobsonCreative – Kyle ForemanCreative - Tom BirdCreative - Tom BiddulphExecutive Producer – Cathy TennantAccount Director – Alanna SouthgateDesigner - Kazimier SaleminkDesigner - Jack SamelsManaging Director - Clare JonesChief Strategy Officer - Alex Bennett GrantBusiness Affairs – Barrie WilliamsBusiness Affairs – Ravinia Thwaites-BatteauCLIENT:Diederik Vos - International Brands Global Director DesperadosJules Macken - Global Marketing Manager DesperadosDiogo Pinheiro - Global Communications Manager DesperadosPRODUCTIONProduction Company – HFilmsDirector: Hobson ChantTechnical Coordinator: Martina AmatiProducer: Federica DordoniExecutive Producer: Stella OrsiniDOP: Daan VerhoevenDOP: Fabio FerioliDOP: Finn White-Thomson (WE ARE Pi)EXPERIENCE AGENCY: JACK MORTON WORLDWIDELead Producer - Jemma RyanCreative Director - Oli CottamShow Production Manager - Ben PickeringSenior Technical Director - Joe FrisinaProduction Director - Suzi ThriftLogistics Director - Aaron ArthurSenior Logistics Manager - Hannah RedknapCreative Strategy Director - Caspar MasonSenior Account Manager - Lauren DuMontBusiness Director - Sam MoqbelEDITEditor – Will JudgeAssociate Editor – Finn White-Thomson (WE ARE Pi)POST HOUSEPost House – Smoke & MirrorsExecutive Producer – David MichaelsProducer – Philip DelaneyProducer – Lonneke BertensVFX Supervisor - James MortnerSOUND AND MUSICSound Design – Alex Nicholls-Lee, Wave AmsterdamTitle – “Deep Down”Performed by – ArtworkComposed by – Arthur Gordon Smith (Artwork)Music Consultant – Alex Lavery, Executive Creative Director, Pitch & Sync