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宝贝鸽子-美丽的真正的妈妈-梦想喂食器
案例简介：翻译 N/A EntrySummary 母亲应该充满快乐。然而，在北美，它经常充满不安全感和对描绘完美母亲形象的不健康痴迷。令人难以置信的完美妈妈和完美宝宝的照片不再为好莱坞名人保留。它们无处不在: 广告、电视、 Facebook 和 Instagram。这些图像让新妈妈感到不知所措，不安全，甚至无能。在推出《 Dove 宝宝》之前，我们委托进行了一项研究，以更好地了解千禧一代母亲和母亲的压力。我们发现这些压力在我们的市场上是非常真实的。非常令人担忧: 99% 的妈妈感到压力，要求完美。81% 的问题是他们所做的是否足够好。56% 的妈妈在孩子出生后感受到重新得到照顾的巨大压力。75% 有时感到无法应对
宝贝鸽子-美丽的真正的妈妈-梦想喂食器
案例简介：Translation N/A EntrySummary Motherhood should be filled with joy. Yet, in North America, it is all too often filled with insecurity and an unhealthy obsession with portraying an image of the perfect mom. Maddeningly unattainable photos of picture-perfect moms and their picture-perfect babies are no longer reserved for Hollywood celebrities. They are everywhere: in ads, on TV, on Facebook and Instagram. These images are making new moms feel overwhelmed, insecure, and even incompetent. Prior to launching Baby Dove, we commissioned a study to better understand millennial moms and the pressures of motherhood. We discovered that these pressures are very real in our market. And very alarming: •99% of moms feel pressure to be perfect. •81% question if what they’re doing is good enough. •56% of moms felt a great deal of pressure to regain their looks after the birth of their baby. •75% feel unable to cope at times
Baby Dove - Beautifully Real Moms - Dream Feeder
案例简介：翻译 N/A EntrySummary 母亲应该充满快乐。然而，在北美，它经常充满不安全感和对描绘完美母亲形象的不健康痴迷。令人难以置信的完美妈妈和完美宝宝的照片不再为好莱坞名人保留。它们无处不在: 广告、电视、 Facebook 和 Instagram。这些图像让新妈妈感到不知所措，不安全，甚至无能。在推出《 Dove 宝宝》之前，我们委托进行了一项研究，以更好地了解千禧一代母亲和母亲的压力。我们发现这些压力在我们的市场上是非常真实的。非常令人担忧: 99% 的妈妈感到压力，要求完美。81% 的问题是他们所做的是否足够好。56% 的妈妈在孩子出生后感受到重新得到照顾的巨大压力。75% 有时感到无法应对
Baby Dove - Beautifully Real Moms - Dream Feeder
案例简介：Translation N/A EntrySummary Motherhood should be filled with joy. Yet, in North America, it is all too often filled with insecurity and an unhealthy obsession with portraying an image of the perfect mom. Maddeningly unattainable photos of picture-perfect moms and their picture-perfect babies are no longer reserved for Hollywood celebrities. They are everywhere: in ads, on TV, on Facebook and Instagram. These images are making new moms feel overwhelmed, insecure, and even incompetent. Prior to launching Baby Dove, we commissioned a study to better understand millennial moms and the pressures of motherhood. We discovered that these pressures are very real in our market. And very alarming: •99% of moms feel pressure to be perfect. •81% question if what they’re doing is good enough. •56% of moms felt a great deal of pressure to regain their looks after the birth of their baby. •75% feel unable to cope at times
宝贝鸽子-美丽的真正的妈妈-梦想喂食器
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Baby Dove - Beautifully Real Moms - Dream Feeder
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基本信息
- 广告战役： #联合利华-网络-9ef9#
- 广告品牌： 联合利华
- 发布日期： 2000
- 行业领域： 互联网服务 , 房产/家居 , 日用品/母婴
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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