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焦点
案例简介：越来越难只专注于一件事。当谈到欧洲冠军联赛的比赛时，每一次眨眼都可能是至关重要的。喜力决定寻找并奖励最集中的球迷，挑战他们与最冷静的足球运动员之一安德烈·皮尔洛 (Andrea Pirlo) 凝视。我们创建了一个网站，在与皮尔洛本人的战斗中测试每个访问者的浓度。使用AI支持的面部跟踪技术，我们在桌面和移动设备上检测到每个玩家眼睛的运动。那些设法忍受皮尔洛凝视时间最长而没有眨眼或移开目光的人赢得了决赛独家放映的门票。
焦点
案例简介：It’s getting harder and harder to focus on just one thing. And when it comes to UEFA Champions League matches, every blink could be crucial. Heineken decided to find and reward the most concentrated fans by challenging them to a stare-down with one of the most cool-headed football players — Andrea Pirlo. We created a website that tests the concentration of each visitor in a battle with Pirlo himself. Using AI-powered face tracking technology, we detected the movement of each player’s eyes, both on desktop and mobile devices. Those who managed to withstand Pirlo’s stare the longest without blinking or looking away won a ticket for an exclusive screening of the Final.
The Focus
案例简介：越来越难只专注于一件事。当谈到欧洲冠军联赛的比赛时，每一次眨眼都可能是至关重要的。喜力决定寻找并奖励最集中的球迷，挑战他们与最冷静的足球运动员之一安德烈·皮尔洛 (Andrea Pirlo) 凝视。我们创建了一个网站，在与皮尔洛本人的战斗中测试每个访问者的浓度。使用AI支持的面部跟踪技术，我们在桌面和移动设备上检测到每个玩家眼睛的运动。那些设法忍受皮尔洛凝视时间最长而没有眨眼或移开目光的人赢得了决赛独家放映的门票。
The Focus
案例简介：It’s getting harder and harder to focus on just one thing. And when it comes to UEFA Champions League matches, every blink could be crucial. Heineken decided to find and reward the most concentrated fans by challenging them to a stare-down with one of the most cool-headed football players — Andrea Pirlo. We created a website that tests the concentration of each visitor in a battle with Pirlo himself. Using AI-powered face tracking technology, we detected the movement of each player’s eyes, both on desktop and mobile devices. Those who managed to withstand Pirlo’s stare the longest without blinking or looking away won a ticket for an exclusive screening of the Final.
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