本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
它会变脏的
案例简介：让建筑商和商人记住 Scruffs，一种新的安全靴和工作服。 让他们远离工作，然后给他们一个他们不能拒绝的提议。开始与他们的扩展互动对话。 商人有肮脏的思想。他们最喜欢的报纸以裸体女性为特色，其他的报道不多。所以我们把这个品牌嫁给了性和色情。 不仅仅是一些广告，还有直邮和私人 DVD。产品演示电影和虚拟小册子，翻倍为色情电影。 建筑商喜欢它! 10,000 张 DVD 正在流通。销售额增加了两倍，网络流量增加了两倍。
它会变脏的
案例简介：Make builders and tradesmen remember Scruffs, a new brand of safety boots and work wear. Catch them away from work and then give them an offer they can't refuse. Start an extended interactive conversation with them. Tradesmen have filthy minds. Their favourite newspapers feature naked women and not much else. So we married the brand up with sex and porn. Not just with a few ads but with direct mail and a speial DVD. A product demo movie and virtual brochure that doubled as a porn movie. Builders loved it! 10,000 DVD's are in circulation. Sales have tripled and web traffic has quadrupled.
It's Gonna Get Dirty
案例简介：让建筑商和商人记住 Scruffs，一种新的安全靴和工作服。 让他们远离工作，然后给他们一个他们不能拒绝的提议。开始与他们的扩展互动对话。 商人有肮脏的思想。他们最喜欢的报纸以裸体女性为特色，其他的报道不多。所以我们把这个品牌嫁给了性和色情。 不仅仅是一些广告，还有直邮和私人 DVD。产品演示电影和虚拟小册子，翻倍为色情电影。 建筑商喜欢它! 10,000 张 DVD 正在流通。销售额增加了两倍，网络流量增加了两倍。
It's Gonna Get Dirty
案例简介：Make builders and tradesmen remember Scruffs, a new brand of safety boots and work wear. Catch them away from work and then give them an offer they can't refuse. Start an extended interactive conversation with them. Tradesmen have filthy minds. Their favourite newspapers feature naked women and not much else. So we married the brand up with sex and porn. Not just with a few ads but with direct mail and a speial DVD. A product demo movie and virtual brochure that doubled as a porn movie. Builders loved it! 10,000 DVD's are in circulation. Sales have tripled and web traffic has quadrupled.
它会变脏的
暂无简介
It's Gonna Get Dirty
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
