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2018 平昌奥运会现代馆
案例简介：概要 情况: 韩国平昌冬奥会和残奥会 2018。简介: 展馆设计目标: 介绍现代作为 “新社会的种子” 的氢方法，同时推出 “Nexo” 氢燃料电池车辆 (FCEV) 预算: 机密项目规模和体积: 1225 平方米，建筑占地面积 35x35 米 x10 米高度持续时间-冬季奥运会和残奥会期间 4 周游戏 结果 在奥运会和残奥会的 30 天里，我们接待了 72,000 名游客。然而，全球感受到了最大的影响。英国广播公司、美国有线电视新闻网和美国全国广播公司等主要广播公司专门报道了该项目的 “制作” 和合作者，以及 “地球上最黑暗的建筑” 的故事以病毒传播, 所有形式的媒体。因为它同时结合了建筑、讲故事、营销、创新、新材料、技术、历史、科学、艺术，并且是一家汽车公司的，在 2018年地球上最大的体育赛事期间, 它是由处理这些主题的专业媒体收集的,以及在所有报道冬季奥运会的普通新闻媒体中处理这些主题的个人记者。这给了该项目一个指数更广泛的范围比通常会实现在汽车发射。这是一个非常实验性的项目，所以我们都非常高兴。 执行 首先我们展示宇宙规模的氢。亭子上涂有 VantaBlack VBX-2，吸收了 99% 的光线，使其成为 “地球上最黑暗的建筑”。这种纳米涂层以前从未在实验室规模之外使用过。大约 2000 个发光二极管形成了一个 3D starfield，它似乎在你走路的时候移动。映射到平昌上方的恒星，它使用自适应照明 “闪烁”。在展馆内，氢气以 25,000 水滴的形式以人类触觉刻度显示，水滴通过简单有趣的游客相互作用，每分钟加速穿过超疏水表面, 纵横交错，就像一个城市里未来的车辆，组合成一个小湖，一个共同努力的象征。一系列 4 个较小的空间表达了燃料电池中氢变化形成的美丽时刻。环境沉浸式声音装置从内部到外部跟随访客。在繁忙的奥运会中，气氛是放松、惊喜和快乐的。 活动描述 我们提出了一个项目，没有展示汽车，没有氢燃料电池，展馆上没有公司标志。相反，我们的想法是首先通过一系列对氢本质的深刻体验，让参观者和全球观众更接近氢本身, 通过这一点，他们更接近现代，以及他们对未来氢动力和社会的愿景。由于这是冬季奥林匹克公园的一个场地，预计游客人数会很高，因此它需要适合快速观看，并且适合包括儿童和国际游客在内的广泛人群。这种经历必须吸引所有人，并且不用任何语言就能交流。我们创造了三种体验: 宇宙形式的氢，水形式的氢，以及氢通过燃料电池改变自然。
2018 平昌奥运会现代馆
案例简介：Synopsis Situation: PyeongChang Winter Olympics and Paralympic Games 2018, South Korea. Brief: Design of a Pavilion Objectives: To introduce Hyundai's approach to Hydrogen as "seed of new society" coinciding with launch of "Nexo" Hydrogen Fuel Cell Vehicle (FCEV) Budget: Confidential Project Scale and volume: 1225 square metres, building footprint 35x35metres x10 metres height Duration - 4 weeks during Winter Olympic and Paralympic Games Outcome We welcomed 72,000 visitors over 30 days of the Olympic and Paralympic Games. However, the greatest impact was felt globally. Major broadcasters such as BBC, CNN and NBC dedicated features to the "making of" the project and the collaborators involved, and the story of "the blackest building on Earth" spread virally, across all forms of media. Since it simultaneously combined architecture, storytelling, marketing, innovation, new materials, technology, history, science, art, and was for a car company and during the largest sporting event on earth in 2018, it was picked up by specialist media dealing with each of these subjects, and by the individual correspondents dealing with these subjects within all the general news outlets who were covering the Winter Olympics. This gave the project a exponentially wider reach than would normally be achieved around a car launch. This was a highly experimental project so we were all very happy. Execution First we show Hydrogen at the Universe scale. Coated with VantaBlack VBX-2 the pavilion absorbs 99% of light, rendering it the 'blackest building on Earth'. This nano-coating had never been used beyond a laboratory scale before. Around 2000 LEDs form a 3D starfield, which seems to move as you walk. Mapped to stars above PyeongChang it 'twinkles' using adaptive lighting. Inside the pavilion hydrogen is shown at human tactile scale in the form 25,000 water droplets which each minute speed across a superhydrophobic surface by simple and fun visitor interactions, criss-crossing like futuristic vehicles in a city, combining to create a small lake, a symbol of working together. A series of 4 smaller spaces express beautiful moments within a fuel cell where hydrogen changes form. An ambient immersive sound installation follows the visitor from interior to exterior. The atmosphere is one of relaxation, surprise and joy within the busy Olympics. CampaignDescription We proposed a project with no cars on show, no Hydrogen fuel cells and no company logos on the pavilion. Rather, our idea was to bring the visitors and global audience closer to Hydrogen itself first, through a series of profound experiences of its nature, and through that bring them closer to Hyundai and their vision of future mobility and society around Hydrogen. As this was to be an venue in the Winter Olympic park and high visitor numbers were expected, it needed to be suitable for quick viewing, and for a very wide demographic including children and international visitors. The experience had to be captivating for all and to communicate without any words. We created three experiences: of hydrogen in the form of the universe, of hydrogen in the form of water, and of hydrogen changing nature as it moves through a fuel cell.
2018 Pyeong Chang Olympics Hyundai Pavilion
案例简介：概要 情况: 韩国平昌冬奥会和残奥会 2018。简介: 展馆设计目标: 介绍现代作为 “新社会的种子” 的氢方法，同时推出 “Nexo” 氢燃料电池车辆 (FCEV) 预算: 机密项目规模和体积: 1225 平方米，建筑占地面积 35x35 米 x10 米高度持续时间-冬季奥运会和残奥会期间 4 周游戏 结果 在奥运会和残奥会的 30 天里，我们接待了 72,000 名游客。然而，全球感受到了最大的影响。英国广播公司、美国有线电视新闻网和美国全国广播公司等主要广播公司专门报道了该项目的 “制作” 和合作者，以及 “地球上最黑暗的建筑” 的故事以病毒传播, 所有形式的媒体。因为它同时结合了建筑、讲故事、营销、创新、新材料、技术、历史、科学、艺术，并且是一家汽车公司的，在 2018年地球上最大的体育赛事期间, 它是由处理这些主题的专业媒体收集的,以及在所有报道冬季奥运会的普通新闻媒体中处理这些主题的个人记者。这给了该项目一个指数更广泛的范围比通常会实现在汽车发射。这是一个非常实验性的项目，所以我们都非常高兴。 执行 首先我们展示宇宙规模的氢。亭子上涂有 VantaBlack VBX-2，吸收了 99% 的光线，使其成为 “地球上最黑暗的建筑”。这种纳米涂层以前从未在实验室规模之外使用过。大约 2000 个发光二极管形成了一个 3D starfield，它似乎在你走路的时候移动。映射到平昌上方的恒星，它使用自适应照明 “闪烁”。在展馆内，氢气以 25,000 水滴的形式以人类触觉刻度显示，水滴通过简单有趣的游客相互作用，每分钟加速穿过超疏水表面, 纵横交错，就像一个城市里未来的车辆，组合成一个小湖，一个共同努力的象征。一系列 4 个较小的空间表达了燃料电池中氢变化形成的美丽时刻。环境沉浸式声音装置从内部到外部跟随访客。在繁忙的奥运会中，气氛是放松、惊喜和快乐的。 活动描述 我们提出了一个项目，没有展示汽车，没有氢燃料电池，展馆上没有公司标志。相反，我们的想法是首先通过一系列对氢本质的深刻体验，让参观者和全球观众更接近氢本身, 通过这一点，他们更接近现代，以及他们对未来氢动力和社会的愿景。由于这是冬季奥林匹克公园的一个场地，预计游客人数会很高，因此它需要适合快速观看，并且适合包括儿童和国际游客在内的广泛人群。这种经历必须吸引所有人，并且不用任何语言就能交流。我们创造了三种体验: 宇宙形式的氢，水形式的氢，以及氢通过燃料电池改变自然。
2018 Pyeong Chang Olympics Hyundai Pavilion
案例简介：Synopsis Situation: PyeongChang Winter Olympics and Paralympic Games 2018, South Korea. Brief: Design of a Pavilion Objectives: To introduce Hyundai's approach to Hydrogen as "seed of new society" coinciding with launch of "Nexo" Hydrogen Fuel Cell Vehicle (FCEV) Budget: Confidential Project Scale and volume: 1225 square metres, building footprint 35x35metres x10 metres height Duration - 4 weeks during Winter Olympic and Paralympic Games Outcome We welcomed 72,000 visitors over 30 days of the Olympic and Paralympic Games. However, the greatest impact was felt globally. Major broadcasters such as BBC, CNN and NBC dedicated features to the "making of" the project and the collaborators involved, and the story of "the blackest building on Earth" spread virally, across all forms of media. Since it simultaneously combined architecture, storytelling, marketing, innovation, new materials, technology, history, science, art, and was for a car company and during the largest sporting event on earth in 2018, it was picked up by specialist media dealing with each of these subjects, and by the individual correspondents dealing with these subjects within all the general news outlets who were covering the Winter Olympics. This gave the project a exponentially wider reach than would normally be achieved around a car launch. This was a highly experimental project so we were all very happy. Execution First we show Hydrogen at the Universe scale. Coated with VantaBlack VBX-2 the pavilion absorbs 99% of light, rendering it the 'blackest building on Earth'. This nano-coating had never been used beyond a laboratory scale before. Around 2000 LEDs form a 3D starfield, which seems to move as you walk. Mapped to stars above PyeongChang it 'twinkles' using adaptive lighting. Inside the pavilion hydrogen is shown at human tactile scale in the form 25,000 water droplets which each minute speed across a superhydrophobic surface by simple and fun visitor interactions, criss-crossing like futuristic vehicles in a city, combining to create a small lake, a symbol of working together. A series of 4 smaller spaces express beautiful moments within a fuel cell where hydrogen changes form. An ambient immersive sound installation follows the visitor from interior to exterior. The atmosphere is one of relaxation, surprise and joy within the busy Olympics. CampaignDescription We proposed a project with no cars on show, no Hydrogen fuel cells and no company logos on the pavilion. Rather, our idea was to bring the visitors and global audience closer to Hydrogen itself first, through a series of profound experiences of its nature, and through that bring them closer to Hyundai and their vision of future mobility and society around Hydrogen. As this was to be an venue in the Winter Olympic park and high visitor numbers were expected, it needed to be suitable for quick viewing, and for a very wide demographic including children and international visitors. The experience had to be captivating for all and to communicate without any words. We created three experiences: of hydrogen in the form of the universe, of hydrogen in the form of water, and of hydrogen changing nature as it moves through a fuel cell.
2018 平昌奥运会现代馆
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2018 Pyeong Chang Olympics Hyundai Pavilion
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