Steppenwolf 40 Series 4|短视频|广告营销案例【ADGuider广告指南】

Steppenwolf 40 系列 4

案例简介：活动描述为了与 Steppenwolf 的独创性和进化精神保持一致，Steppenwolf 40 系列海报探索了当一种类型的艺术家、演员激发另一种类型的艺术家、设计师时会发生什么。它代表了舞台上表演的艺术如何转化为页面上展示的艺术。一出戏的许多行为和时刻是如何翻译成一个单一的发人深省的形象。它是艺术，灵感来自艺术。概要 40 年前，三个高中朋友在芝加哥郊区的一座教堂的地下室里开办了 Steppenwolf 剧院。从那里，Steppenwolf 成长为世界上最前卫的剧院之一。有 44 名合奏成员，包括获奖演员，如加里 · 辛尼斯、约翰 · 马尔科维奇、劳里 · 梅特卡夫、杰夫 · 佩里和特里 · 金尼。为了庆祝 Steppenwolf 成立 40 周年，我们召集了 40 名设计师、插画家、摄影师和印刷工，创作了 40 张海报，展示了该剧院 40 年历史的 40 部作品。然后，这些海报被汇集在一个名为 Steppenwolf 40 的系列中。执行 Steppenwolf 招募了 40 位世界上最好的设计师、插画师、摄影师和印刷师来制作这些海报。他们可以自由地创造他们想要的任何东西，只有两个要求。要求一是使用剧院标志性的黑色、红色和白色调色板。第二项要求是让海报变得惊人。战略我们的策略是将每张海报的概念和工艺与 Steppenwolf 戏剧的制作质量和进步性质相匹配。通过利用高度视觉的内容，海报系列不仅可以更智能地表达概念主题和主题，还可以在戏剧景观中脱颖而出。大胆的富有表现力的解释很快引起了人们的注意，并引起了观众的深思熟虑的参与。它还吸引了新的观众，以更广泛的定义来吸引下一代戏剧爱好者。结果在如此有限的时间里，Steppenwolf 40 海报成为了所有参与戏剧社区的人的收藏品。他们还帮助接触到新的观众。从未去过剧院的人现在知道了剧院的历史和作品。他们还帮助增加了对剧院即将上映的作品的兴奋，激活了新的门票订阅，并重振了剧院的合作伙伴。他们还通过将海报变成艺术本身来庆祝剧院的传统。

Steppenwolf 40 系列 4

案例简介：Campaign Description In keeping with Steppenwolf’s spirit of originality an evolution, the Steppenwolf 40 series of posters explore what happens when one genre of artists, actors, inspires another genre of artists, designers. It represents how art performed on stage translates to art presented on a page. How a play of many acts and moments is translated into a single thought provoking image. It is, Art, inspired by Art. Synopsis Forty years ago, three high school friends started Steppenwolf Theatre in the basement of a suburban Chicago church. From there, Steppenwolf grew into one of the most avant-garde theaters in the world. With 44 ensemble members, including award winning actors such as Gary Sinise, John Malkovich, Laurie Metcalf, Jeff Perry and Terry Kinney. To celebrate Steppenwolf’s 40th anniversary, we assembled 40 designers, illustrators, photographers and typographers to create 40 posters representing 40 productions from the theater’s 40 years history. The posters were then brought together in a series titled, Steppenwolf 40. Execution Steppenwolf recruited 40 of the world’s finest designers, illustrators, photographers, and typographers to produce these posters. They were free to create whatever they wanted, with just two requirements. Requirement one was to use the theater’s signature black, red and white color palette. Requirement two was to make the posters amazing. Strategy Our strategy was to match the concept and craft of each poster with the production quality and progressive nature of the Steppenwolf’s plays. By leveraging highly visual content, the poster series not only allows for a smarter expression of conceptual topics and themes, but it stands out among a sea of sameness in the theatre landscape. The bold expressive interpretations captured attention fast, and provoked thoughtful engagement from the audience. It also reached new audiences, to attract the next generation of theater fans with a wider definition of what live theater is. Outcome With such a limited run, the Steppenwolf 40 posters became collectible artifacts for all those involved in the theater community. They also helped reach new audiences. People who had never been to the theater are now aware of the theater’s history and productions. They’ve also helped to add excitement about the theater’s upcoming productions, activate new ticket subscriptions and reinvigorate the theater’s partners. They also help celebrated the theater’s traditions by turning the posters into art itself.