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势不可挡
案例简介：这场 “势不可挡” 的活动以一部互动电影为特色，邀请观众参与其中，帮助故事中的英雄兼顾工作和保姆职责，因为她获得了职业生涯中最大的机会。在影片中，我们关注BT客户Izzy，因为她试图为重要的工作会议做准备，同时不得不照顾她7岁的侄女。在故事的关键时刻，邀请观众通过单击两个选项之一来为Izzy做出决定，例如通过烘烤会议或跳舞来娱乐她的侄女，或者在对老板诚实或隐藏压力之间进行选择和玩很酷。观众的选择改变了故事情节。该活动的方法旨在显示不告诉。英国电信希望让从未如此依赖互联网的客户了解，只有英国电信才能真正提供优质的产品和服务来满足他们的需求。展示了英国电信如何赋予客户最大的生活所需的能力。印度Wunderman Thompson为英国电信制作的体验式广告，类别为: 电子、技术。
势不可挡
案例简介：The “Unstoppable” campaign features an interactive film which invites the audience to take part and help the hero of the story juggle work and babysitting duties as she lands the biggest opportunity of her career. In the film, we follow BT customer Izzy as she tries to prepare for an important work meeting while having to look after her seven-year-old niece. At key points in the story, viewers are invited to make decisions for Izzy by clicking on one of two options, such as entertaining her niece with a baking session or a dance off or choosing between being honest with her boss or hiding her stress and playing it cool. The viewers’ choices change the storyline. The campaign’s approach aims to show not tell. BT wanted to get its customers, who have never been more reliant on the internet, to understand only BT can truly deliver superior products and services to match their needs. Showing how BT is empowering its customers with the certainly they need to live their life to the fullest. Experiential advertisement created by Wunderman Thompson, India for BT, within the category: Electronics, Technology.
Unstoppable
案例简介：这场 “势不可挡” 的活动以一部互动电影为特色，邀请观众参与其中，帮助故事中的英雄兼顾工作和保姆职责，因为她获得了职业生涯中最大的机会。在影片中，我们关注BT客户Izzy，因为她试图为重要的工作会议做准备，同时不得不照顾她7岁的侄女。在故事的关键时刻，邀请观众通过单击两个选项之一来为Izzy做出决定，例如通过烘烤会议或跳舞来娱乐她的侄女，或者在对老板诚实或隐藏压力之间进行选择和玩很酷。观众的选择改变了故事情节。该活动的方法旨在显示不告诉。英国电信希望让从未如此依赖互联网的客户了解，只有英国电信才能真正提供优质的产品和服务来满足他们的需求。展示了英国电信如何赋予客户最大的生活所需的能力。印度Wunderman Thompson为英国电信制作的体验式广告，类别为: 电子、技术。
Unstoppable
案例简介：The “Unstoppable” campaign features an interactive film which invites the audience to take part and help the hero of the story juggle work and babysitting duties as she lands the biggest opportunity of her career. In the film, we follow BT customer Izzy as she tries to prepare for an important work meeting while having to look after her seven-year-old niece. At key points in the story, viewers are invited to make decisions for Izzy by clicking on one of two options, such as entertaining her niece with a baking session or a dance off or choosing between being honest with her boss or hiding her stress and playing it cool. The viewers’ choices change the storyline. The campaign’s approach aims to show not tell. BT wanted to get its customers, who have never been more reliant on the internet, to understand only BT can truly deliver superior products and services to match their needs. Showing how BT is empowering its customers with the certainly they need to live their life to the fullest. Experiential advertisement created by Wunderman Thompson, India for BT, within the category: Electronics, Technology.
势不可挡
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Unstoppable
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