American rapper, producer and creative innovator Will.i.am is the voice of Expo 2020 Dubai’s new roll call of milestone moments, celebrating the history of human achievement and anticipating the accomplishments yet to come across the fields of art, music, fashion, science and more.The ‘Be There’ film suggests how Expo 2020 plans to add to this impressive global lineage with the attractions that await visitors to the event. It is a fast-paced cinematic montage that recounts numerous invention milestones in history, such as the discovery of gravity, the construction of the pyramids and mastering aircraft flight.Active in 29 markets and 14 languages, the film declares that although you weren’t there for those pioneering moments, you can ‘Be There’ to witness the next wave of human brilliance when Expo 2020 Dubai opens its doors on 20 October 2020.An Arabic version has also premiered, voiced by Emirati performer Hussain Al Jasmi, who earlier this month was announced as an Expo 2020 Dubai Ambassador.CreditsClient: Expo 2020 DubaiCreative Agency: Memac Ogilvy DubaiCCO: Juggi RamakrishnanCreative Director: Youssef Gadallah / Juggi RamakrishnanCopywriter: Ravi Eshwar / Juggi RamakrishnanArabic Copywriter: Maya ElKai / Youssef GadallahArt Director: Youssef Gadallah / Andre SouzaAccount Team: Tarek Shawki / Hadi Ballout / Nicolas SabaneghAgency Producer: Andreea Mititiuc / Anju PurushotStrategists: Dominic SullivanProduction Company: Joy Films DubaiExecutive Producer: Ali AzarmiSenior Producer: Nima SafariDirector: James F. CotonDOP: Joe CookProduction Designer: Arnaud RothProduction Manager: Nasim Hemati, AJ Abi-ChahineProject Manager: Sandeela AshrafEditor: Mimma Petrovic, Anju BackerColourist: Ondrej StibingrVFX Supervisor: Miroslav GalPost-production: UPP & JJ AgencyServicing Company: Starlite Prague.Art Directors: Andronico Del Rosario, Martina TerakopowaWardrobe: Petra PtackovaMake Up: Ilaria Zamprioli & Merve CangokceSoundtrack Composer: Carlos EstellaVoice-Over Artists: English: will.i.amArabic: Hussain Al JasmiChinese: CEERussian: LigalizeGerman: Das BoFrench: Mister CSpanish: PortaAudio Post-production: Mango Jam Dubai