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水印
案例简介:2011年1月26日,澳大利亚昆士兰州几乎被洪水淹没。Bundaberg Rum 是一个品牌,120 多年来一直在提升昆士兰的精神。当这种精神受到上涨水域的威胁时,邦德堡朗姆酒觉得有责任再次提升它。因此,在酒厂被洪水淹没两天后,我们创造了一种产品,它将成为反抗和韧性的象征,并赢得国家的支持。该产品是水印 -- 一种朗姆酒,用来标记洪水达到顶峰的地方; 标志着复苏道路上城镇的精神。
水印
案例简介:On 26 January 2011, the Australian state of Queensland was nearly wiped out by floods. Bundaberg Rum is a brand that has been lifting Queensland’s spirit for over 120 years. When that spirit came under threat from the rising waters, Bundaberg Rum felt a duty to lift it up once again. So two days after the distillery was drained of floodwater, we created a product that would become a symbol of defiance and resilience, and rally the support of the nation. The product is Watermark –a rum crafted to mark the point where the floodwaters peaked; to mark the spirit inthe towns on the road to recovery.
Watermark
案例简介:2011年1月26日,澳大利亚昆士兰州几乎被洪水淹没。Bundaberg Rum 是一个品牌,120 多年来一直在提升昆士兰的精神。当这种精神受到上涨水域的威胁时,邦德堡朗姆酒觉得有责任再次提升它。因此,在酒厂被洪水淹没两天后,我们创造了一种产品,它将成为反抗和韧性的象征,并赢得国家的支持。该产品是水印 -- 一种朗姆酒,用来标记洪水达到顶峰的地方; 标志着复苏道路上城镇的精神。
Watermark
案例简介:On 26 January 2011, the Australian state of Queensland was nearly wiped out by floods. Bundaberg Rum is a brand that has been lifting Queensland’s spirit for over 120 years. When that spirit came under threat from the rising waters, Bundaberg Rum felt a duty to lift it up once again. So two days after the distillery was drained of floodwater, we created a product that would become a symbol of defiance and resilience, and rally the support of the nation. The product is Watermark –a rum crafted to mark the point where the floodwaters peaked; to mark the spirit inthe towns on the road to recovery.
水印
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Watermark
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基本信息
- 广告战役: #Bundaberg-DM-cf67#
- 广告品牌: Bundaberg
- 发布日期: 2000
- 行业领域: 烟酒/送礼 , 饮食/特产
- 媒体类别: 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
- 获得奖项:
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