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更好地工作
案例简介：更好地工作，这是一场激励德国企业拥抱新技术的运动，在大流行改变的工作世界之旅中，重新审视了它的标志性人物 “马库斯” (Markus)。今年的活动再次以60秒的TVC为基础，将故事从专注于变化扩展到可能性，借鉴文化见解，幽默和丰富的故事讲述。作为角色，马库斯 (Markus) 充当了创意镜子，反映了德国文化，心态和价值观的元素，可以直接与当地观众交谈。通过Markus，HP Deutschland已经能够与德国观众建立联系。同样，角色可以帮助观众与品牌建立联系。由德国AKQA为HP创建的电影广告，类别: 电子，技术。
更好地工作
案例简介：Work Better, a campaign to inspire German businesses to embrace new technology, revisits its signature character, “Markus”, on a tour of the pandemic-altered working world. Anchored again with a 60-second TVC, this year’s campaign expands the story from focussing on changes to possibilities, drawing on cultural insights, humor, and rich storytelling. As a character, Markus serves as a creative mirror, reflecting back elements of German culture, mindset, and values to speak directly to the local audience. Through Markus, HP Deutschland has been able to connect with the German audience. And likewise, the character helps the audience connect with the brand. Film advertisement created by AKQA, Germany for HP, within the category: Electronics, Technology.
Work Better
案例简介：更好地工作，这是一场激励德国企业拥抱新技术的运动，在大流行改变的工作世界之旅中，重新审视了它的标志性人物 “马库斯” (Markus)。今年的活动再次以60秒的TVC为基础，将故事从专注于变化扩展到可能性，借鉴文化见解，幽默和丰富的故事讲述。作为角色，马库斯 (Markus) 充当了创意镜子，反映了德国文化，心态和价值观的元素，可以直接与当地观众交谈。通过Markus，HP Deutschland已经能够与德国观众建立联系。同样，角色可以帮助观众与品牌建立联系。由德国AKQA为HP创建的电影广告，类别: 电子，技术。
Work Better
案例简介：Work Better, a campaign to inspire German businesses to embrace new technology, revisits its signature character, “Markus”, on a tour of the pandemic-altered working world. Anchored again with a 60-second TVC, this year’s campaign expands the story from focussing on changes to possibilities, drawing on cultural insights, humor, and rich storytelling. As a character, Markus serves as a creative mirror, reflecting back elements of German culture, mindset, and values to speak directly to the local audience. Through Markus, HP Deutschland has been able to connect with the German audience. And likewise, the character helps the audience connect with the brand. Film advertisement created by AKQA, Germany for HP, within the category: Electronics, Technology.
更好地工作
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