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案例简介：电影五部电影为联合品牌 Geico 和 MTV 拍摄捕捉除夕魔术 帕特里克 · 唐纳利导演的复杂包装有效地编织了两个不同的戏剧性故事情节 纽约 -- 15 分钟可以改变一切，Geico 保险和 MTV 的新 2 点整合营销活动就证明了这一点。由帕特里克 · 唐纳利执导的 2012 届艾美奖获奖创意制作/后制片厂电影五部, 新的景点编织了多个故事情节和角色，在同一地点和时间互动 -- 午夜前 15 分钟的除夕派对。广告将在 2013年1月播出。 唐纳利说: “这是一个异常具有挑战性的项目，因为故事和角色的复杂性非常高。”。“作为一名导演，这让我很开心。” 在结构上类似于最近的电影，如《除夕》或《情人节》，其中有多个角色和故事弧线同时展开, “魔术时刻” 和 “乐队魔术” (两者均为 45 s) 的场景正好设置在下午11:45 的除夕派对上。《神奇时刻》讲述了一个年轻人鼓起勇气向一个他整晚都在看的漂亮女孩介绍自己 (只是不小心把他的饮料洒在了她身上); 当 “乐队魔术” 集中在一个即将到来的歌手准备在同一个派对上表演时,向自己保证今年将是她的乐队成立的一年。这些景点以突然停电结束，随后通过天窗观看壮观的烟花表演。 唐纳利在纽约布鲁克林拍摄了一天的外景，他指出，虽然这个概念和剧本 (由 MTV 创作) 构思得很好, 真正让这些景点发挥创造性的是额外的 15 秒时间 -- 运行时间为 45 秒，而不是通常的 30 或 15 秒。 唐纳利说: “当客户同意让这些跑成 45 岁的时候，我们很幸运。”。“你通常没有那么多时间工作，但是额外的 15 秒让我们比平时多坚持几秒钟, 让演员给它带来更多的情感。额外的时间有助于把这些从好的变成好的。" 除此之外，Cinema Five 电影编辑马克 · 布里斯 (Mark Breese) 更是如此，他把工作重点放在了故事方面，并传达了两个地方紧密相连的想法。 布里斯说: “在这些地方工作是令人兴奋的，因为我们可以自由地使用我们的集体叙事讲故事技巧，本质上是通过一个共同的线索来创作两部短片。”。“在两个位置之间，主要角色成为背景角色，反之亦然的想法是一个有趣的想法。" 关于电影五部电影: Cinema Five Films 是一家全方位服务的创意制作公司，位于纽约市的 Flatiron 街区。我们的工作包括获奖的故事片、电视节目、电视广告和网络宣传片。我们的一些客户包括网络，如: 哥伦比亚广播公司、 MTV 、斯派克、喜剧中心、 Starz 、 BET 、 VH1 、 mtv2。我们的一些商业客户包括维多利亚的秘密、签证、狂想曲、箭牌、露得清、索尼克、 Acuvue 、雅达利、欧莱雅、露华浓、芬达、免费信用评分、 Target 、 Cingular 、 clearasil，Proctor 和 Gamble 等等。 我们还拍摄了 100 多场现场表演、音乐视频和采访。艺术家包括坎耶 · 韦斯特、戴夫 · 马修斯乐队、保罗 · 韦勒、阿兰尼斯 · 莫里塞特、粘粘娃娃、迪迪、朱厄尔、丽莎 · 玛丽 · 普雷斯利、艾薇儿 · 拉维尼、莉兹 · 派伊、格纳斯 · 巴克利、里洛 · 基利, 尼克贝克，韦恩喷泉，连帽衫和河豚，可爱的死亡出租车，杀手,凯莎 · 科尔、威尔科、白条纹、弗兰兹 · 费迪南德等等。有关更多信息，请访问: http://cinemafivefilms.com
魔法时刻
案例简介：Cinema Five Films Captures New Year’s Eve Magic For Co-Branded Geico and MTV Spots Complex Package Directed By Patrick Donnelly Effectively Weaves Two Distinct, Dramatic Storylines NEW YORK, NY – Fifteen minutes can change everything, as evidenced by the new 2-spot integrated marketing campaign for Geico insurance and MTV. Directed by Patrick Donnelly of the 2012 Emmy-winning creative production/post studio Cinema Five Films, the new spots weave multiple storylines and characters all interacting at the same place and time – a New Year’s Eve party 15 minutes before midnight. The ads will air throughout January 2013. “This was an unusually challenging project because of the level of complexities in the story and characters,” Donnelly says. “As a director, this was fun to sink my teeth into.” Similar in structure to recent films like “New Year’s Eve” or “Valentine’s Day,” which feature multiple characters and story arcs unfolding at the exact same time, the spots -- “Magic Moment” and “Band Magic” (both :45s) -- are set at a New Year’s Eve party at exactly 11:45 pm. “Magic Moment” follows a young man working up the courage to introduce himself to a beautiful girl he’s been watching all night (only to accidently spill his drink on her); while “Band Magic” centers on an up-and-coming singer getting ready to perform at the same party, promising herself that this will be the year her band makes it. The spots end with a sudden power outage followed by a spectacular fireworks display seen through a skylight. Shot in one day on location in Brooklyn, New York, Donnelly noted that while the concept and script (created by MTV) were well conceived, what truly made the spots work creatively was the extra 15 seconds of time -- a running time to 45 seconds rather then the usual 30 or 15. “We got lucky when the client agreed to let these run as 45s,” Donnelly says. “You usually don’t get that much time to work with, but that extra 15 seconds allowed us to hold on a shot for a few seconds more than we normally could, and let the actors bring more emotion to it. That extra time helped take these from good to great.” Adding to that greatness was Cinema Five Films editor Mark Breese, who focused his work on the story aspects and conveying the idea that both spots were intricately tied together. “It was exciting to work on these spots since we had the freedom to use our collective narrative storytelling skills to essentially create two short films tied together by a common thread,” Breese says. “The idea that main characters become background players and vice versa in between the two spots was an intriguing idea.” About Cinema Five Films: Cinema Five Films is a full service creative production company located in the Flatiron neighborhood of New York City. Our work includes an award winning feature film, television shows, TV commercials and network promos. Some of our clients include networks such as: CBS, MTV, Spike, Comedy Central, Starz, BET, VH1, MTV2. Some of our commercial clients include Victoria’s Secret, Visa, Rhapsody, Wrigley’s, Neutrogena, Sonic, Acuvue, Atari, L’Oreal, Revlon, Fanta, Free Credit Score, Target, Cingular, Clearasil, Proctor and Gamble and more. We have also shot over a 100 live performances, music videos and interviews. Artists include Kanye West, Dave Matthews Band, Paul Weller, Alanis Morrisette, Goo Goo Dolls, Diddy, Jewel, Lisa Marie Presley, Avril Lavigne, Liz Phair, Gnarls Barkley, Rilo Kiley, Nickleback, Fountains of Wayne, Hootie and the Blowfish, Death Cab for Cutie, the Killers, Keisha Cole, Wilco, the White Stripes, Franz Ferdinand and many more. For more information go to: http://cinemafivefilms.com
Magic Moment
案例简介：电影五部电影为联合品牌 Geico 和 MTV 拍摄捕捉除夕魔术 帕特里克 · 唐纳利导演的复杂包装有效地编织了两个不同的戏剧性故事情节 纽约 -- 15 分钟可以改变一切，Geico 保险和 MTV 的新 2 点整合营销活动就证明了这一点。由帕特里克 · 唐纳利执导的 2012 届艾美奖获奖创意制作/后制片厂电影五部, 新的景点编织了多个故事情节和角色，在同一地点和时间互动 -- 午夜前 15 分钟的除夕派对。广告将在 2013年1月播出。 唐纳利说: “这是一个异常具有挑战性的项目，因为故事和角色的复杂性非常高。”。“作为一名导演，这让我很开心。” 在结构上类似于最近的电影，如《除夕》或《情人节》，其中有多个角色和故事弧线同时展开, “魔术时刻” 和 “乐队魔术” (两者均为 45 s) 的场景正好设置在下午11:45 的除夕派对上。《神奇时刻》讲述了一个年轻人鼓起勇气向一个他整晚都在看的漂亮女孩介绍自己 (只是不小心把他的饮料洒在了她身上); 当 “乐队魔术” 集中在一个即将到来的歌手准备在同一个派对上表演时,向自己保证今年将是她的乐队成立的一年。这些景点以突然停电结束，随后通过天窗观看壮观的烟花表演。 唐纳利在纽约布鲁克林拍摄了一天的外景，他指出，虽然这个概念和剧本 (由 MTV 创作) 构思得很好, 真正让这些景点发挥创造性的是额外的 15 秒时间 -- 运行时间为 45 秒，而不是通常的 30 或 15 秒。 唐纳利说: “当客户同意让这些跑成 45 岁的时候，我们很幸运。”。“你通常没有那么多时间工作，但是额外的 15 秒让我们比平时多坚持几秒钟, 让演员给它带来更多的情感。额外的时间有助于把这些从好的变成好的。" 除此之外，Cinema Five 电影编辑马克 · 布里斯 (Mark Breese) 更是如此，他把工作重点放在了故事方面，并传达了两个地方紧密相连的想法。 布里斯说: “在这些地方工作是令人兴奋的，因为我们可以自由地使用我们的集体叙事讲故事技巧，本质上是通过一个共同的线索来创作两部短片。”。“在两个位置之间，主要角色成为背景角色，反之亦然的想法是一个有趣的想法。" 关于电影五部电影: Cinema Five Films 是一家全方位服务的创意制作公司，位于纽约市的 Flatiron 街区。我们的工作包括获奖的故事片、电视节目、电视广告和网络宣传片。我们的一些客户包括网络，如: 哥伦比亚广播公司、 MTV 、斯派克、喜剧中心、 Starz 、 BET 、 VH1 、 mtv2。我们的一些商业客户包括维多利亚的秘密、签证、狂想曲、箭牌、露得清、索尼克、 Acuvue 、雅达利、欧莱雅、露华浓、芬达、免费信用评分、 Target 、 Cingular 、 clearasil，Proctor 和 Gamble 等等。 我们还拍摄了 100 多场现场表演、音乐视频和采访。艺术家包括坎耶 · 韦斯特、戴夫 · 马修斯乐队、保罗 · 韦勒、阿兰尼斯 · 莫里塞特、粘粘娃娃、迪迪、朱厄尔、丽莎 · 玛丽 · 普雷斯利、艾薇儿 · 拉维尼、莉兹 · 派伊、格纳斯 · 巴克利、里洛 · 基利, 尼克贝克，韦恩喷泉，连帽衫和河豚，可爱的死亡出租车，杀手,凯莎 · 科尔、威尔科、白条纹、弗兰兹 · 费迪南德等等。有关更多信息，请访问: http://cinemafivefilms.com
Magic Moment
案例简介：Cinema Five Films Captures New Year’s Eve Magic For Co-Branded Geico and MTV Spots Complex Package Directed By Patrick Donnelly Effectively Weaves Two Distinct, Dramatic Storylines NEW YORK, NY – Fifteen minutes can change everything, as evidenced by the new 2-spot integrated marketing campaign for Geico insurance and MTV. Directed by Patrick Donnelly of the 2012 Emmy-winning creative production/post studio Cinema Five Films, the new spots weave multiple storylines and characters all interacting at the same place and time – a New Year’s Eve party 15 minutes before midnight. The ads will air throughout January 2013. “This was an unusually challenging project because of the level of complexities in the story and characters,” Donnelly says. “As a director, this was fun to sink my teeth into.” Similar in structure to recent films like “New Year’s Eve” or “Valentine’s Day,” which feature multiple characters and story arcs unfolding at the exact same time, the spots -- “Magic Moment” and “Band Magic” (both :45s) -- are set at a New Year’s Eve party at exactly 11:45 pm. “Magic Moment” follows a young man working up the courage to introduce himself to a beautiful girl he’s been watching all night (only to accidently spill his drink on her); while “Band Magic” centers on an up-and-coming singer getting ready to perform at the same party, promising herself that this will be the year her band makes it. The spots end with a sudden power outage followed by a spectacular fireworks display seen through a skylight. Shot in one day on location in Brooklyn, New York, Donnelly noted that while the concept and script (created by MTV) were well conceived, what truly made the spots work creatively was the extra 15 seconds of time -- a running time to 45 seconds rather then the usual 30 or 15. “We got lucky when the client agreed to let these run as 45s,” Donnelly says. “You usually don’t get that much time to work with, but that extra 15 seconds allowed us to hold on a shot for a few seconds more than we normally could, and let the actors bring more emotion to it. That extra time helped take these from good to great.” Adding to that greatness was Cinema Five Films editor Mark Breese, who focused his work on the story aspects and conveying the idea that both spots were intricately tied together. “It was exciting to work on these spots since we had the freedom to use our collective narrative storytelling skills to essentially create two short films tied together by a common thread,” Breese says. “The idea that main characters become background players and vice versa in between the two spots was an intriguing idea.” About Cinema Five Films: Cinema Five Films is a full service creative production company located in the Flatiron neighborhood of New York City. Our work includes an award winning feature film, television shows, TV commercials and network promos. Some of our clients include networks such as: CBS, MTV, Spike, Comedy Central, Starz, BET, VH1, MTV2. Some of our commercial clients include Victoria’s Secret, Visa, Rhapsody, Wrigley’s, Neutrogena, Sonic, Acuvue, Atari, L’Oreal, Revlon, Fanta, Free Credit Score, Target, Cingular, Clearasil, Proctor and Gamble and more. We have also shot over a 100 live performances, music videos and interviews. Artists include Kanye West, Dave Matthews Band, Paul Weller, Alanis Morrisette, Goo Goo Dolls, Diddy, Jewel, Lisa Marie Presley, Avril Lavigne, Liz Phair, Gnarls Barkley, Rilo Kiley, Nickleback, Fountains of Wayne, Hootie and the Blowfish, Death Cab for Cutie, the Killers, Keisha Cole, Wilco, the White Stripes, Franz Ferdinand and many more. For more information go to: http://cinemafivefilms.com
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