The campaign concept - Elevate Everyday introduces UNIQLOs LifeWear philosophy to Vietnamese consumers. The campaign celebrates Ho Chi Minh Citys vibrant and optimistic culture through an outstanding story of each individual, thereby showing how UNIQLO LifeWear enriches every moment of everyday life. The film features Ngô Thanh Vân, Bùi Tiến Dũng, Trần Hiền, Quí Đức, Trịnh Duy Linh, Thu Anh, Minh Ngọc. CREDITS Directors: Robin & Cako DOP: Ray Lavers & Tóth Widamon Máté Agency: Rice Client: Uniqlo Production House: Clubhouse Executive Producer: Phan Viet Quoc Huy, Chi-Minh De Leo Production Manager:Noan Do Producer: Vĩnh Hào Trương Post house: Color Space Offline: Jayson Cabugnason Online: Majush James Grading: Nikola Stefanovic(MPC Shanghai) Post producers: Thao Thach, Hayden Wu, Chingwen, Shirley Original Soundtrack: Dôn Nodey , Anh Phi Cako Focus: Long Focus & Anh Phong AD: Tuan Chu Lighting + Camera: PS Art: Dao Truong Trung Props: Đỗ Hải Make-up & hair: Nam Trung, Xi Quan Lê Stylist: Jason Rider Stylist assistants: Nguyen Huy Trung, Pham Quynh Nhu, Rika Trang Nham Catering: Xuan Tran