本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
La Maison Des carr é s
案例简介：执行 房子的整个宇宙都被描绘出来; 复杂的建筑、房间和人物都以相同的、可立即识别的风格创造。尽管复杂，La Maison des carr é s 完全响应 -- 这是一个在欧洲、亚洲和美洲 27 个国家的任何设备上不断变化的房子。汇集了 600 多种不同的产品，它们令人难以置信的质量通过丰富和创新的展示展示出来 -- 用户可以如此接近丝绸,他们甚至可以 “触摸” 它。只需点击三次，就可以买到。 结果 从时尚世界到行业评论，carr é s 已经吸引了大量媒体和消费者的关注。全球范围的报道包括《 Elle 》、《 Vogue 》、《创意评论》、《纽约邮报》、《 WWD 日本》、《费加罗报》和《创意》。 n.B.有关更详细的结果和统计数据，请参见 “机密信息”。 战略 洞察力和策略: 作为法国奢华时尚的象征，爱马仕丝绸以其独特的幻想和趣味性。传统的电子商务体验需要重新想象 -- 超越购买，完全沉浸在品牌的艺术性中。一种足够自由的方法，将 carr é s La Maison des carr é s 的艺术性和工艺与清晰直观的电子商务演示的实用主义相结合600 产品。这个想法是: 在完美实体店的愿景的启发下，将所有原创创意中的不可能变成现实。始终欢迎和信息丰富，完美的客户服务与现实世界中无拘无束的惊喜相结合，创造了一个像围巾一样独特的数字商店他们自己。 机密信息 在开业的第一季度，La Maison des carr é s 接待了来自世界各地的 200万名游客。爱马仕的业务增长了 43%，订单增加了 28%。访问者平均在网站上花费 6 分钟，50% 的流量来自手机或平板电脑。此外，该网站的成功启发了爱马仕设计了一条以 La Maison des carr é s 为形象的丝绸围巾，该围巾后来成为经典, 以创纪录的时间出卖世界。
La Maison Des carr é s
案例简介：Execution The entire universe of the house is illustrated; intricate architecture, rooms and characters all created in the same, instantly recognisable style. Despite the complexity, La Maison des Carrés is fully responsive - an ever-changing house available on any device, in 27 countries across Europe, Asia and America.Bringing together more than 600 different products, their incredible quality is showcased through a rich and innovative presentation – users can get so close to the silk, they can even ‘touch’ it. And always available to buy in just three simple clicks. Outcome From the world of fashion to industry reviews, La Maison des Carrés has attracted huge media and consumer attention.The worldwide coverage includes articles in Elle, Vogue, Creative Review, New York Post, WWD Japan, Le Figaro and Creativity.N.B. For more detailed results and statistics, please see ‘Confidential Information’. Strategy Insight and Strategy:An icon of French luxury fashion, Hermès silk is unique in its fantasy and playfulness.To house this vibrantly creative world, the conventional e-commerce experience needed to be reimagined – moving beyond purchase to a total immersion in the artistry of the brand.An approach free enough to combine the artistry and craftsmanship of La Maison des Carrés with the pragmatism of a clear and intuitive e-commerce presentation of more than 600 products.The Idea:Bring to life the impossible in all its original creativity, inspired by a vision of the perfect physical store.Always welcoming and informative, perfect customer service combines with delightful surprises unrestrained by the real world, to create a digital store as unique as the scarves themselves. Confidential Information Within the first quarter of opening its doors, La Maison des Carrés welcomed 2 million visitors from around the world. Hermès saw a 43% climb in business growth and 28% more orders.Visitors spent an average of six minutes on the site, with 50% of traffic coming from mobiles or tablets. Furthermore, the success of the site inspired Hermès to design a silk scarf in the image of La Maison des Carrés, which went on to become an instant classic, selling out around the world in record time.
La Maison Des CarrÉs
案例简介：执行 房子的整个宇宙都被描绘出来; 复杂的建筑、房间和人物都以相同的、可立即识别的风格创造。尽管复杂，La Maison des carr é s 完全响应 -- 这是一个在欧洲、亚洲和美洲 27 个国家的任何设备上不断变化的房子。汇集了 600 多种不同的产品，它们令人难以置信的质量通过丰富和创新的展示展示出来 -- 用户可以如此接近丝绸,他们甚至可以 “触摸” 它。只需点击三次，就可以买到。 结果 从时尚世界到行业评论，carr é s 已经吸引了大量媒体和消费者的关注。全球范围的报道包括《 Elle 》、《 Vogue 》、《创意评论》、《纽约邮报》、《 WWD 日本》、《费加罗报》和《创意》。 n.B.有关更详细的结果和统计数据，请参见 “机密信息”。 战略 洞察力和策略: 作为法国奢华时尚的象征，爱马仕丝绸以其独特的幻想和趣味性。传统的电子商务体验需要重新想象 -- 超越购买，完全沉浸在品牌的艺术性中。一种足够自由的方法，将 carr é s La Maison des carr é s 的艺术性和工艺与清晰直观的电子商务演示的实用主义相结合600 产品。这个想法是: 在完美实体店的愿景的启发下，将所有原创创意中的不可能变成现实。始终欢迎和信息丰富，完美的客户服务与现实世界中无拘无束的惊喜相结合，创造了一个像围巾一样独特的数字商店他们自己。 机密信息 在开业的第一季度，La Maison des carr é s 接待了来自世界各地的 200万名游客。爱马仕的业务增长了 43%，订单增加了 28%。访问者平均在网站上花费 6 分钟，50% 的流量来自手机或平板电脑。此外，该网站的成功启发了爱马仕设计了一条以 La Maison des carr é s 为形象的丝绸围巾，该围巾后来成为经典, 以创纪录的时间出卖世界。
La Maison Des CarrÉs
案例简介：Execution The entire universe of the house is illustrated; intricate architecture, rooms and characters all created in the same, instantly recognisable style. Despite the complexity, La Maison des Carrés is fully responsive - an ever-changing house available on any device, in 27 countries across Europe, Asia and America.Bringing together more than 600 different products, their incredible quality is showcased through a rich and innovative presentation – users can get so close to the silk, they can even ‘touch’ it. And always available to buy in just three simple clicks. Outcome From the world of fashion to industry reviews, La Maison des Carrés has attracted huge media and consumer attention.The worldwide coverage includes articles in Elle, Vogue, Creative Review, New York Post, WWD Japan, Le Figaro and Creativity.N.B. For more detailed results and statistics, please see ‘Confidential Information’. Strategy Insight and Strategy:An icon of French luxury fashion, Hermès silk is unique in its fantasy and playfulness.To house this vibrantly creative world, the conventional e-commerce experience needed to be reimagined – moving beyond purchase to a total immersion in the artistry of the brand.An approach free enough to combine the artistry and craftsmanship of La Maison des Carrés with the pragmatism of a clear and intuitive e-commerce presentation of more than 600 products.The Idea:Bring to life the impossible in all its original creativity, inspired by a vision of the perfect physical store.Always welcoming and informative, perfect customer service combines with delightful surprises unrestrained by the real world, to create a digital store as unique as the scarves themselves. Confidential Information Within the first quarter of opening its doors, La Maison des Carrés welcomed 2 million visitors from around the world. Hermès saw a 43% climb in business growth and 28% more orders.Visitors spent an average of six minutes on the site, with 50% of traffic coming from mobiles or tablets. Furthermore, the success of the site inspired Hermès to design a silk scarf in the image of La Maison des Carrés, which went on to become an instant classic, selling out around the world in record time.
La Maison Des carr é s
暂无简介
La Maison Des CarrÉs
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
