Operation Black Vote (OBV) has released an awareness campaign, created by Saatchi & Saatchi, as part of an urgent appeal to encourage underrepresented communities to register to vote. In the UK, the 6th May sees the first major vote since George Floyd’s death nearly one year ago. However, ethnic minorities still show worryingly low levels of registration compared to the national average. BAME non voter registration is at 24%, compared to 6% in white communities. If people aren’t registered by Monday 19th April, they will not be able to vote.The campaign focuses on the importance of registering to vote and delivers a stark message. By not exercising a power to vote, the 200,000 people that attended mass rallies, the 135 arrests, and the on-going campaign to tackle racial injustice, can be seen as ‘all for nothing’.Operation Black Vote is urging underrepresented people, not just Black, Asian and minority ethnic individuals, but also young people too, not to underestimate the power of their vote to help create real change. Saatchi & Saatchi is also building conversations and awareness through Clubhouse, and across various podcasts. CreditsOBV Founder: Lord Woolley Agency: Saatchi & Saatchi London Global President, Saatchi & Saatchi: Magnus Djaba Managing Director: Sarah JenkinsAccount Lead: Rania Kouros CCO: Guillermo Vega ECD: Dan Treichel Creative Directors: Jon Farley, Alex LucasCreatives: Emily Downing, Olivia Weston CSO: Richard Huntington Planning Partner: Rui FerreiraDesigners: Kerry Roper, Emmet O’SheaAgency producers: Rebecca Williams, Adam Walker, Hedda AsmussenProduction company: ProdigiousPost producers: Jesús Rubio & Jon MurrayFilm editor: Javid DurraniPicture Researcher: Marc Swadel Colour grade: Matty Lee-RedmanAFX artists: Oliver Durant, Lizzy RowlattFlame artists: Paul Dixon, Jack KennedyAudio mix: Josh Campbell at FactoryMusic by Philip Kay at KOM (Kay-Oskwarek Music)Music supervision: James Radford VO: Osy Ikhile c/o London Voice BoutiquePublic Relations: MSL MSL CEO: Chris McCaffertyMSL Managing Director: Jo Grierson MSL Creative: Kim Allain