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世界上第一个以植物为基础的污垢赛道
案例简介：餐饮连锁店Subway，传奇的污垢艺术家P Money和制作人明星。在世界地球日，人们联手推出了世界上第一个以植物为基础的污垢轨道，其中包含植物发出的声音。倡导素食主义，这条名为 “Vegang” 的赛道和一个伴随的社会运动，是由Beyond设计的，目的是吸引Subway的Z世代观众-这个人群将寻找在世界地球日采取行动的品牌。该轨道是通过使用PlantWave技术从Subway基于植物的菜单中使用的植物中提取声音而创建的，该技术通过放置在叶子上的电极检测电变化。除了曲目和TikTok视频宣布发布外，合作的背景故事已在由青年偶像Jamal Edwards MBE执导并与制作合作伙伴RadicalMedia和Wake the Town共同开发的纪录片中记录了。在影片中，该影片将在Twitter，Instagram和Facebook，P Money和Star上播出。其中一个讨论了开发grime track的创新过程，以及他们因素食生活方式和照顾地球的重要性而感受到的好处。该曲目本身将在TikTok上从4月22日获得，并于5月通过Spotify进行流媒体播放。由美国obeyond为Subway创建的综合广告，类别为: 食品。
世界上第一个以植物为基础的污垢赛道
案例简介：Restaurant chain Subway, legendary grime artist P Money and producers Star.One have joined forces to launch the world’s first plant-based grime track featuring sounds emitted by plants, on World Earth Day. Championing veganism, the track, called “Vegang”, and an accompanying social campaign, was devised by Above+Beyond to appeal to Subway’s Gen Z audience – a demographic that will be looking for brands that take action this World Earth Day. The track was created by extracting sound emissions from the plants used in Subway’s plant-based menu, using PlantWave technology, which detects electrical variations via electrodes placed on the leaves. Alongside the track, and a TikTok video to announce the launch, the back story to the collaboration has been captured in a filmed documentary, directed by youth icon Jamal Edwards MBE and developed with production partners, RadicalMedia and Wake The Town. In the film, which will be broadcast across Twitter, Instagram and Facebook, P Money and Star.One discuss the innovative process of developing the grime track, as well as the benefits they feel due to their vegan lifestyles and the importance of caring for the planet. The track itself will be available on TikTok from 22nd April, and to stream via Spotify in May. Integrated advertisement created by Above+Beyond, United States for Subway, within the category: Food.
The World's First Plant-based Grime Track
案例简介：餐饮连锁店Subway，传奇的污垢艺术家P Money和制作人明星。在世界地球日，人们联手推出了世界上第一个以植物为基础的污垢轨道，其中包含植物发出的声音。倡导素食主义，这条名为 “Vegang” 的赛道和一个伴随的社会运动，是由Beyond设计的，目的是吸引Subway的Z世代观众-这个人群将寻找在世界地球日采取行动的品牌。该轨道是通过使用PlantWave技术从Subway基于植物的菜单中使用的植物中提取声音而创建的，该技术通过放置在叶子上的电极检测电变化。除了曲目和TikTok视频宣布发布外，合作的背景故事已在由青年偶像Jamal Edwards MBE执导并与制作合作伙伴RadicalMedia和Wake the Town共同开发的纪录片中记录了。在影片中，该影片将在Twitter，Instagram和Facebook，P Money和Star上播出。其中一个讨论了开发grime track的创新过程，以及他们因素食生活方式和照顾地球的重要性而感受到的好处。该曲目本身将在TikTok上从4月22日获得，并于5月通过Spotify进行流媒体播放。由美国obeyond为Subway创建的综合广告，类别为: 食品。
The World's First Plant-based Grime Track
案例简介：Restaurant chain Subway, legendary grime artist P Money and producers Star.One have joined forces to launch the world’s first plant-based grime track featuring sounds emitted by plants, on World Earth Day. Championing veganism, the track, called “Vegang”, and an accompanying social campaign, was devised by Above+Beyond to appeal to Subway’s Gen Z audience – a demographic that will be looking for brands that take action this World Earth Day. The track was created by extracting sound emissions from the plants used in Subway’s plant-based menu, using PlantWave technology, which detects electrical variations via electrodes placed on the leaves. Alongside the track, and a TikTok video to announce the launch, the back story to the collaboration has been captured in a filmed documentary, directed by youth icon Jamal Edwards MBE and developed with production partners, RadicalMedia and Wake The Town. In the film, which will be broadcast across Twitter, Instagram and Facebook, P Money and Star.One discuss the innovative process of developing the grime track, as well as the benefits they feel due to their vegan lifestyles and the importance of caring for the planet. The track itself will be available on TikTok from 22nd April, and to stream via Spotify in May. Integrated advertisement created by Above+Beyond, United States for Subway, within the category: Food.
世界上第一个以植物为基础的污垢赛道
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