本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
Zyrtec: 过敏的艺术与
案例简介:
Zyrtec: 过敏的艺术与
案例简介:
Zyrtec: Art of Allergies by Versus
案例简介:
Zyrtec: Art of Allergies by Versus
案例简介:
Zyrtec: 过敏的艺术与
暂无简介
Zyrtec: Art of Allergies by Versus
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
To support the launch of the Zyrtec Allergycast app on Google Assistant, Versus and Society created 'Art of Allergies,' a social-focused spot that is part of the broader Allergycast campaign. The Zyrtec Allergycast app gives real-time allergy information, including pollen count, local weather and predominant allergens found in the area, simply by asking Google Assistant to 'Talk to Zyrtec.'Playing off the tagline, 'Allergy season is only beautiful when you’re prepared,' the spot brings the top seasonal allergies to life in a beautiful animation. Versus used vector based design and 2D and 3D animation to create a Kaleidoscope of allergens including sunflowers, asters, chrysanthemums, daisies and more. The Kaleidoscope then unexpectedly arrives at the Google Home Assistant, tying the whole campaign together.Versus was responsible for the design, animation and editorial for this campaign, which is running on social media and as pre-roll, as part of the broader Allergycast campaign.CreditsClient - Society and ZyrtecCreative Director - Justin BarnesEditor - Morgan MitchellProducer - Rob MeyersDesign/animation - Manny Palad - Justin BarnesAudio mix - Plush
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息