Bud Light unveiled “#PostyStore” and “#PostyBar”, two new spots featuring Bud Light Seltzer and Grammy-nominated Bud Light fan, Post Malone. Instead of a traditional launch, the brand is opening up its biggest marketing moment of the year to the fans. Bud Light made two humorous ads featuring Post Malone and cannot decide which one to take to Super Bowl LIV as their official in-game commercial. Now the brand is looking to their fans to share their input and help determine which commercial will air in the big game.Through Thursday, January 30, fans can visit Bud Light social channels to watch both commercials and share their input to help Bud Light make the decision on which advertisement to feature during Super Bowl LIV. Fans will need to tune in to the big game to learn which one Bud Light decided on.“It feels cool to be in a Bud Light commercial, especially a Bud Light Super Bowl commercial, which is a huge deal,” said Post Malone. “I just love the taste and the camaraderie. So it’s a real honor and blessing for me to be able to be a part of such a big moment.”Both advertisements take you into the brain of musician and Bud Light enthusiast, Post Malone.“#PostyStore” shows Post inside a convenience as he faces a decision a predicament: does he purchase his go-to drink Bud Light or the new Bud Light Seltzer? This predicament sparks confusion and mayhem in Post’s brain, and the store. Ultimately, he remembers that he’s rich and can afford to purchase both - who doesn’t love a happy ending?The second spot, “#PostyBar” follows Post Malone into a bar where he discovers Bud Light Seltzer Mango. Post goes in for a sip and his senses begin to determine what it tastes like, how it smells and if he likes it. Just like the rest of America, Post Malone and his taste buds give Bud Light Seltzer Mango his seal of approval. Credits#POSTYBARCLIENT CONTACT: BUD LIGHT, A-B INBEVUS CHIEF MARKETING OFFICER Marcel Pereira MarcondesVP MARKETING, BUD LIGHT Andy GoelerBRAND DIRECTOR, BUD LIGHT Joe LennonHEAD OF EXPERIENTIAL MARKETING Ryan MortimerDIRECTOR OF EXPERIENTIAL Shana BarryDIRECTOR OF MARKETING COMMUNICATIONS Miles RitenourDIGITAL DIRECTOR, BUD LIGHT Conor MasonDIGITAL BRAND MANAGER, BUD LIGHT Lindsay CozenLAUNCH DATE: 1/29/20DURATION OF CAMPAIGN: 13 weeksAGENCY: W+K NEW YORKEXECUTIVE CREATIVE DIRECTOR: Karl LiebermanCREATIVE DIRECTORS: Brandon Henderson & John Parker COPYWRITER: Garrick SheldonART DIRECTOR: Marc Duran HEAD OF INTEGRATED PRODUCTION: Nick SetounskiEXECUTIVE PRODUCER: Jessica Griffeth AGENCY POST PRODUCER: Dave Lambert GROUP ACCOUNT DIRECTOR: Brandon Pracht & Ryan Johnson MANAGEMENT SUPERVISOR: Lauren WilsonACCOUNT SUPERVISOR: Bianca NikicACCOUNT EXECUTIVE: Carla CabanPROJECT MANAGER: Bruce FieldsDIRECTOR OF BUSINESS AFFAIRS: Patrick O’Donoghue BUSINESS AFFAIRS MANAGER: Daniella VargasBUSINESS AFFAIRS COORDINATOR: Andrea Sierra TRAFFIC SUPERVISOR: Sonia BisonoTRAFFIC COORDINATOR: Tina Wyatt PRODUCTION COMPANY: O Positive DIRECTOR: Jim Jenkins EXECUTIVE PRODUCER: Ralph Laucella & Marc Grill LINE PRODUCER: Marc Grill DIRECTOR OF PHOTOGRAPHY: Gulya Pados EDITORIAL COMPANY: Arcade Edit EDITOR: Dave AndersonPOST PRODUCER: Andrew Cravotta EXECUTIVE PRODUCER: Sila Soyer EDITORIAL ASSISTANT: Thomas Bergerstock VFX COMPANY: The Mill BIDDING PRODUCER: Clairellen WallinPRODUCER: Claudia GasparPRODUCTION COORDINATOR: Nathan NiamehrSHOOT SUPERVISOR: Nathan Kane 2D LEAD: Nathan Kane2D ARTISTS: Hailey Akashian, Michael Almodovar, Jacob Coy,James Cudahy, Drew Maloney, Vi Nguyen, LukeParsons, Rosi Ruiz, Kate Veneman3D LEAD: James Mulholland 3D ARTISTS: Juan Carlos Barquet, Arman Matin, Keith McMenamy,Emily Meger, Casey Reuter, Catherine Shen, Quinn ThompsonDESIGNER: David Nelson TELECINE COMPANY: Company 3 COLORIST: Tim Masick PRODUCER: Kevin Breheny MIX COMPANY: Soundlounge MIXER: Tom Jucarone EXECUTIVE PRODUCER: Becca Falborn #POSTYSTORECLIENT CONTACT: BUD LIGHT, A-B INBEVUS CHIEF MARKETING OFFICER Marcel Pereira MarcondesVP MARKETING, BUD LIGHT Andy GoelerBRAND DIRECTOR, BUD LIGHT Joe LennonHEAD OF EXPERIENTIAL MARKETING Ryan MortimerDIRECTOR OF EXPERIENTIAL Shana BarryDIRECTOR OF MARKETING COMMUNICATIONS Miles RitenourDIGITAL DIRECTOR, BUD LIGHT Conor MasonDIGITAL BRAND MANAGER, BUD LIGHT Lindsay CozenLAUNCH DATE: 1/29/20DURATION OF CAMPAIGN: 13 weeksAGENCY: W+K NEW YORKEXECUTIVE CREATIVE DIRECTOR: Karl LiebermanCREATIVE DIRECTORS: Brandon Henderson & John Parker COPYWRITER: Garrick SheldonART DIRECTOR: Marc Duran HEAD OF INTEGRATED PRODUCTION: Nick SetounskiEXECUTIVE PRODUCER: Jessica Griffeth AGENCY POST PRODUCER: Dave Lambert GROUP ACCOUNT DIRECTOR: Brandon Pracht & Ryan Johnson MANAGEMENT SUPERVISOR: Lauren WilsonACCOUNT SUPERVISOR: Bianca NikicACCOUNT EXECUTIVE: Carla CabanPROJECT MANAGER: Bruce FieldsDIRECTOR OF BUSINESS AFFAIRS: Patrick O’Donoghue BUSINESS AFFAIRS MANAGER: Daniella VargasBUSINESS AFFAIRS COORDINATOR: Andrea Sierra TRAFFIC SUPERVISOR: Sonia BisonoTRAFFIC COORDINATOR: Tina Wyatt PRODUCTION COMPANY: O Positive DIRECTOR: Jim Jenkins EXECUTIVE PRODUCER: Ralph Laucella & Marc Grill LINE PRODUCER: Marc Grill DIRECTOR OF PHOTOGRAPHY: Gulya Pados EDITORIAL COMPANY: Arcade Edit EDITOR: Dave AndersonPOST PRODUCER: Andrew Cravotta EXECUTIVE PRODUCER: Sila Soyer EDITORIAL ASSISTANT: Thomas Bergerstock VFX COMPANY: The Mill BIDDING PRODUCER: Clairellen WallinPRODUCER: Claudia GasparPRODUCTION COORDINATOR: Nathan NiamehrSHOOT SUPERVISOR: Nathan Kane 2D LEAD: Jimmy Bullard2D ARTISTS: Hailey Akashian, Michael Almodovar, Jacob Coy,James Cudahy, DrewMaloney, Vi Nguyen, Luke Parsons, Rosi Ruiz, Kate Veneman3D LEAD: James Mulholland 3D ARTISTS: Juan Carlos Barquet, Arman Matin, Keith McMenamy,Emily Meger, Casey Reuter, Catherine Shen, QuinnThompsonDESIGNER: Clemens den Exter TELECINE COMPANY: Company 3 COLORIST: Tim Masick PRODUCER: Kevin Breheny MIX COMPANY: Soundlounge MIXER: Tom Jucarone EXECUTIVE PRODUCER: Becca Falborn SOUND DESIGN COMPANY: Henry Boy SOUND DESIGNER: Bill Chesley PRODUCER: Kate Gibson STRATEGY DIRECTOR: Stephane Missier