Screwfix, the omnichannel retailer aimed at the trade, is building upon its recent marketing success with a brand new campaign from Five by Five, promoting the efficiency of Screwfix’s one-minute Click & Collect service when using the Screwfix app to check-in. Screwfix customers demand convenience and Click & Collect in as little as 1 minute is crucial when it comes to saving time and money. Whether it’s adding the product to basket the night before and picking it up from a store on the way to site, or facing a last-minute emergency, when you check-in with the app, Click & Collect is the efficient way to shop. The new campaign instalment follows in the choreographed footsteps of its campaign last summer for Screwfix Sprint, which marked the brand’s first foray into influencer marketing. Set once again to the tune of Matthew Wilder’s ‘80s earworm, ‘Break My Stride’, the TVC highlights how much quicker and easier click and collect is for customers when they check-in on the app at the point of collection, alerting Screwfix staff to their arrival and enabling them to prepare their order. This is dramatised through tradespeople dancing on their way to the store to pick up supplies, even passing popular influencer Spudman on the way - a nod to the content currently going live across both Spudman and Screwfix’s social accounts. The campaign seeks to demonstrate an understanding of the brand’s target market in a fun, engaging, and memorable way. Building on last year’s output allowed Screwfix and Five by Five to benefit from their pre-existing relationship and learn from previous efforts, making the process of creation more effective and efficient. The campaign will run across TV, VOD, radio, press, social, YouTube, and display.