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后世界末日的避难所
案例简介:学分
后世界末日的避难所
案例简介:Credits
Post-Apocalyptic Refuge
案例简介:学分
Post-Apocalyptic Refuge
案例简介:Credits
后世界末日的避难所
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Post-Apocalyptic Refuge
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基本信息
- 广告品牌: 亚马逊 , Amazon Prime Video , Prime Video
- 发布日期: 2024-04
- 行业领域: 影音娱乐 , 商务服务
- 媒体类别: 海报/平面 , 短视频 , 音频 , 图文
- 广告语言: 英语
- 媒介平台: 网络
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案例详情
The SUBA has launched an innovative campaign for Prime Video, diving into the Fallout universe to promote a new production. The idea will guide all campaigns in major markets, bringing an iconic concept to fans. To increase impact, Tiago Leifert will be the presenter in a Breaking News format, selling nuclear shelters during Big Brother Brasil 24. The concept will guide all promotional campaigns for the attraction in the markets of Brazil, Mexico, Argentina, Chile, Colombia, Canada, Australia, and New Zealand. To support the campaign, SUBA explores the double meaning of the word "refúgio" (refuge), commonly used in editorial coverage of architecture, decoration, and lifestyle to refer to celebrities' homes, and invites 5 influencers to showcase their domestic bunkers. The squad includes Lucas Lima, Narcisa Tamborindeguy, Nicole Bahls, and Nyvi Estephan, who will reveal the intimacy of their refuges. In addition to these personalities, there will be a group of influencers producing content about potential professions in the post-apocalypse.
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