Synopsis The Fillmore Theatre and St Andrews Hall have long been Detroit rock icons. This poster campaign and book compilation helps them to take their legendary status and fuse it with a present-day pop culture sensibility in a way that’s outside of anything they could do on their own. Our designers and art directors bring to them a mastery of the visual craft. That visual flare combined with the Fillmore’s rich musical history and each band’s cultural impact allows every show to be more than just a local stop on a band’s nationwide tour. It lets the Detroit show be something that is unique both to the Fillmore as venue, and to every single fan in attendance. 500 copies were printed and sold to rock and roll aficionados who would likely use the posters to decorate a loft, apartment or house, or as a coffee table book. Outcome Fans get something unique to Detroit, and thus unique to them, furthering their connection with the music they love and this city they call home. By having these posters in book form, Detroit can be seen for the roll it’s had in pop culture by showing how one city’s pride and music scene have combined in this uniquely contemporary design exercise in artist and fan appreciation. Execution The book itself is printed on paper from French Paper Co, locally sourced vendor. It's a large format soft cover book, with full-sized posters, purposefully left unbound and perforated at the binding edge, to allow removal for framing. It's held together by a guitar pick and rubber band, for easy dismantle. The actual cover of the book was screen printed and made so that its a large poster that can be framed or hung up. CampaignDescription The Motor City has spawned an encyclopedia of stars and the Fillmore has always been a place where their music was celebrated. The art directors were instructed to include iconic Detroit images, symbols and metaphors into the posters so as to make a penetrating, graphic statement about both their city and the music that is so closely associated with it. It was crucial that the posters be more than event promotions. They needed to fuse together the city of Detroit and the musical artists seamlessly. One couldn't dominate the other.