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像你以前那样听
案例简介：Spotify希望增加对英国难以捉摸、经常被遗忘的一代35至45岁的一代人的考虑。研究表明，我们在青少年时期听的音乐设定了我们作为成年人的音乐品味。“Who Wot Why” 创造了一场怀旧情绪推动的活动，重点是唤起观众成长的标志性曲目的个人记忆。这项工作在网上被广泛分享，获得了世界范围内的巨大有机公关。它达到了超过65% 的观众，在该人群中获得了5% 的考虑增长，并使35 + 观众增长了10%。
像你以前那样听
案例简介：Spotify was looking to increase consideration within the elusive, and often forgotten, generation of 35 to 45 year olds in the UK. Research showed that the music we listen to in our teenage years sets our musical taste as adults. So Who Wot Why created a nostalgia-fuelled campaign focused on evoking personal memories of the iconic tracks the audience grew up with. The work was shared widely online gaining enormous organic PR world-wide. It reached over 65% of the audience, gained a 5% increase in consideration within that demographic, and grew the 35+ audience by 10%.
Listen Like You Used To
案例简介：Spotify希望增加对英国难以捉摸、经常被遗忘的一代35至45岁的一代人的考虑。研究表明，我们在青少年时期听的音乐设定了我们作为成年人的音乐品味。“Who Wot Why” 创造了一场怀旧情绪推动的活动，重点是唤起观众成长的标志性曲目的个人记忆。这项工作在网上被广泛分享，获得了世界范围内的巨大有机公关。它达到了超过65% 的观众，在该人群中获得了5% 的考虑增长，并使35 + 观众增长了10%。
Listen Like You Used To
案例简介：Spotify was looking to increase consideration within the elusive, and often forgotten, generation of 35 to 45 year olds in the UK. Research showed that the music we listen to in our teenage years sets our musical taste as adults. So Who Wot Why created a nostalgia-fuelled campaign focused on evoking personal memories of the iconic tracks the audience grew up with. The work was shared widely online gaining enormous organic PR world-wide. It reached over 65% of the audience, gained a 5% increase in consideration within that demographic, and grew the 35+ audience by 10%.
像你以前那样听
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Listen Like You Used To
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基本信息
- 广告战役： #Spotify-户外-cb27#
- 广告品牌： Spotify
- 发布日期： 2020
- 行业领域： 互联网服务 , 文娱/内容
- 媒体类别： 户外
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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