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        胡安·帕布罗

        案例简介：被困在室内后，全球啤酒品牌CORONA推出了新的原创内容系列 “自由放养的人类”，以激发外界的脱节生活 Corona社交频道上的新系列标志着ABInBev的Corona Studios的推出 2020年11月23日，纽约 -- 平均来说，人们一生的90% 时间都在室内 *，自从世界各地开始封锁以来的9个月里，这种感觉比以往任何时候都更加真实。对于许多人来说，这一现实引发了人们越来越强烈的渴望，他们希望在外面探索一种远离熟悉的城市丛林、更接近自然的生活方式。这越来越多地导致人口逃离大城市 **，以寻求更充实的生活。 作为与海滩和自然相关的品牌，Corona通过推出新的原创内容系列 “自由放养人类” 来解决这一转变。该系列旨在庆祝实现这一飞跃的现实生活中的个人，旨在激励那些在大流行消退后追求有意义生活的人采取下一步行动。Corona相信我们最好的自我是在外面经历的，正是有了这一口头禅，该品牌才提供了第一个同类系列，以提供急需的逃避现实主义和很少有人能做到的信誉。该系列是百威英博 (AB InBev) 品牌的首个全球内容特许经营权，该品牌仅在美国境外运营和销售Corona。 Free Range human是一个由八部分组成的数字内容系列，旨在庆祝选择脱离常规以追求更充实的生活的个人。该系列来自新推出的Corona Studios，标志着该品牌许多以内容为主导的举措中的第一个，该品牌正在扩大其娱乐足迹，以更深入地吸引消费者的热情点。从今天开始，可以在Corona的Youtube频道和其他社交平台上观看自由放养的人类。 对于许多人来说，轻松的户外生活方式只是白日梦。通过6到10分钟的情节，自由放养的人类为室内的人们提供了精神上的脱节，并庆祝了世界各地实现这一目标的个人的故事。他们挑战传统的生活方式，以克服障碍并充分拥抱自己的激情，从水下艺术雕刻到有影响力的女子冲浪学校的发展。当我们迈出第一步时，每个故事都为丰富的生活提供了见识和灵感。 自由放养人类第一季的特点: 布鲁纳·贝萨 (Bruna Bessa) 是巴西公共关系助理，后来成为冲浪教练，也是Mare Alta的创始人，Mare Alta是妇女赋权冲浪营地，在世界各地举办务虚会。 哥伦比亚生物学家胡安·帕勃罗·布埃诺 (Juan Pablo Bueno) 在La Macarena的丛林中建造了一个生态友好的度假胜地，而没有打扰一棵树。 马里奥·里格比 (Mario Rigby)，加拿大有影响力的人，他放弃了潜在的奥林匹克事业，成为世界旅行者，致力于通过帮助人们发现新的地方和世界各地的人们来打破文化观念 艾米莉·佩恩 (Emily Penn) 是一位受过剑桥训练的建筑师，后来成为来自英国的海洋倡导者，他带领帆船探险从我们的海洋中铲除塑料。 杰森·德卡莱斯·泰勒 (Jason deCaires Taylor)，一位英国艺术家，他利用自己的热情和才华创作了水下雕塑，成为珊瑚礁和海洋生态系统。 Roushanna Gray，南非可持续发展的沿海觅食者，他向学生介绍自然所提供的可食用宝藏。 Zandile Ndhlovu，他突破了文化障碍，成为南非第一位黑人自由潜水教练。 Darci Liu是一位舞蹈演员，她成为中国第一位职业冲浪者，她利用自己的知识激发并改变了人们对冲浪教练，生态企业家和环境倡导者的看法。 Free Range Humans标志着Corona Studios的正式推出，这是该品牌的一项新业务，旨在为消费者提供高质量，一致且有趣的内容。借助Corona Studios，该品牌将通过故事主导的内容在其旅行，冲浪生活方式，可持续性，健康和创意艺术等领域建立更深层次的消费者联系。在过去的9个月中，该品牌为该平台奠定了基础，与数十名本地世界级创作者合作制作了30多部电影。随着平台的扩展，Corona Studios的目标是在相关格式和垂直领域实现其内容基础的多样化，从长格式视频到短格式剪辑等等。自由放养人类最初是由Wieden Kennedy Amsterdam构思的，并由Pereira O'Dell开发为全球娱乐平台。 “这不仅仅是另一个旅游系列。随着今年的事件，我们知道世界各地的人们越来越欣赏外界，并在思考另一种生活会是什么样子。这个系列的开发是为了给锁定消退后的样子提供新的第一手灵感。“全球电晕副总裁费利佩·安布拉 (Felipe Ambra) 说。“我们庆祝的人是一个恩波迪对电晕生活方式的认可，我们希望可以激励其他人在自然世界及其周围地区追求充实的生活。” 虽然自由放养的人类受到传统电视节目格式的启发，但它是专门拍摄的，它是为了在整个社会世界中本地生活，并具有支持内容的连接生态系统。例如，该系列提供了6-10分钟的情节故事，而不是标准的22分钟剧集，这相当于一部故事片的制作，涉及与100多人的合作。每集的两侧都有一系列的促销削减和2-3个资产，供好奇的人寻求更深入地探索每个演员的激情点。 值得注意的是，该系列由Pereira O'Dell远程制作，并由Rocket Film拍摄。选角过程非常严格，并500候选人进行了评估，拍摄过程包括在多个时区的六个虚拟编辑室中工作的团队，从而可以每天在编辑，制作人和声音设计之间进行灵活，实时的协作。后期制作由Cosmo Street Editorial领导，音乐由Quiet City评分。

        胡安·帕布罗

        案例简介：AFTER BEING STUCK INDOORS, GLOBAL BEER BRAND CORONA LAUNCHES NEW ORIGINAL CONTENT SERIES “FREE RANGE HUMANS” TO INSPIRE A LIFE OF DISCONNECTION OUTSIDE The New Series on Corona Social Channels Marks the Launch of ABInBev’s Corona Studios NEW YORK, Nov. 23, 2020 -- On average, people spend 90% of their lives indoors*, and in the nine months since lockdowns started around the world, this has felt more real than ever. For many, this reality has sparked a growing desire to be outside and explore a lifestyle away from the familiar urban jungle and closer to nature. Increasingly, this has led to populations fleeing large cities** in search of a more fulfilling life. As a brand linked to the beach and nature, Corona is addressing this shift with the launch of its new original content series, Free Range Humans. The series, which celebrates real-life individuals who made the leap, aims to inspire those pursuing meaningful lives outside to take that next step once the pandemic subsides. Corona believes our best selves are experienced outside, and it is with this mantra that the brand is delivering a first-in-kind series to provide much needed escapism with the credibility that few can. The series is the first global content franchise from the Anheuser Busch InBev (AB InBev) brand, which operates and markets Corona exclusively outside of the US. Free Range Humans is an eight-part digital content series celebrating individuals that chose to break from routine in pursuit of more fulfilling lives outside. The series comes out of the newly launched Corona Studios, and marks the first of many content-led initiatives for the brand, who is expanding its entertainment footprint to engage consumers more deeply across their passion points. Free Range Humans can be viewed on Corona’s Youtube channel and other social platforms starting today. For many, a relaxed, outdoor way of life is a mere daydream. Through its 6-10 minute episodes, Free Range Humans offers mental disconnection for those indoors and celebrates the stories of individuals around the world who made this a reality. They challenged a conventional lifestyle to overcome obstacles and fully embrace their passions, ranging from underwater art sculpting to the development of an influential female surf school. Each story offers insight and inspiration into what a rich life can be when we just make that first step. Free Range Humans season one features: Bruna Bessa, a Brazilian public relations associate turned surf instructor and founder of Mare Alta, a women’s empowerment surf camp that hosts retreats around the world. Juan Pablo Bueno, a Colombian biologist who built an eco-friendly resort in the jungle of La Macarena without disturbing a single tree. Mario Rigby, a Canadian influencer who gave up a potential Olympic career to become a world traveler focused on breaking cultural perceptions by helping people discover new places and people around the world Emily Penn, a Cambridge-trained architect turned ocean advocate from the UK who leads sailing expeditions to eradicate plastic from our oceans. Jason deCaires Taylor, a UK artist who used his passion and talent to create underwater sculptures that become coral reefs and marine ecosystems. Roushanna Gray, a South African sustainable coastal forager who educates students about the edible treasures that nature has to offer. Zandile Ndhlovu, who broke through cultural barriers to become the first Black freediving instructor in South Africa. Darci Liu, a dancer who became China’s first professional surfer, using her knowledge to inspire and change perception as a surf coach, eco-entrepreneur, and environmental advocate. Free Range Humans marks the formal launch of Corona Studios, a new venture within the brand to provide high quality, consistent, and entertaining content to consumers. With Corona Studios, the brand will build deeper consumer connections through story-led content across its passion point verticals of travel, surf lifestyle, sustainability, wellness, and the creative arts. Over the last nine months, the brand has set the stage for this platform, producing over 30 films in collaboration with dozens of local, world class creators. As the platform expands, Corona Studios aims to diversify its content base across relevant formats and verticals, from long form videos to short form clips and more. Free Range Humans was originally conceived by Wieden+Kennedy Amsterdam and developed as a global entertainment platform by Pereira O’Dell. “This is not just another travel series. With the events of this year, we know that people around the world are increasingly appreciative of the outside and pondering what an alternative life could look like. This series was developed to give new, first-hand inspiration on what that could look like once the lockdowns subside” said Felipe Ambra, Global Corona VP. “The people we are celebrating are an embodiment of the Corona lifestyle and we hope can serve as motivation for others to pursue a fulfilling life in and around the natural world when they are able to.” While Free Range Humans is inspired by the traditional television show format, it was specifically shot to live natively across the social universe, with a connected ecosystem of supporting content. Instead of standard 22 minute episodes, for example, the series offers 6-10 minutes episodic stories, collectively equivalent to the production of a feature film, involving collaboration with over 100 people. Each episode is flanked with a range of promotional cuts and 2-3 assets for the curious minds looking to explore each cast members’ passion points more deeply. Notably, the series was produced remotely by Pereira O’Dell and shot by Rocket Film. The casting process was rigorous and assessed 500 candidates, and the shoot included teams working in six virtual edit rooms across multiple time zones, allowing for nimble, real-time collaboration between editors, producers, and sound design daily. Post production was led by Cosmo Street Editorial, with music scored by Quiet City.

        Juan Pablo

        案例简介：被困在室内后，全球啤酒品牌CORONA推出了新的原创内容系列 “自由放养的人类”，以激发外界的脱节生活 Corona社交频道上的新系列标志着ABInBev的Corona Studios的推出 2020年11月23日，纽约 -- 平均来说，人们一生的90% 时间都在室内 *，自从世界各地开始封锁以来的9个月里，这种感觉比以往任何时候都更加真实。对于许多人来说，这一现实引发了人们越来越强烈的渴望，他们希望在外面探索一种远离熟悉的城市丛林、更接近自然的生活方式。这越来越多地导致人口逃离大城市 **，以寻求更充实的生活。 作为与海滩和自然相关的品牌，Corona通过推出新的原创内容系列 “自由放养人类” 来解决这一转变。该系列旨在庆祝实现这一飞跃的现实生活中的个人，旨在激励那些在大流行消退后追求有意义生活的人采取下一步行动。Corona相信我们最好的自我是在外面经历的，正是有了这一口头禅，该品牌才提供了第一个同类系列，以提供急需的逃避现实主义和很少有人能做到的信誉。该系列是百威英博 (AB InBev) 品牌的首个全球内容特许经营权，该品牌仅在美国境外运营和销售Corona。 Free Range human是一个由八部分组成的数字内容系列，旨在庆祝选择脱离常规以追求更充实的生活的个人。该系列来自新推出的Corona Studios，标志着该品牌许多以内容为主导的举措中的第一个，该品牌正在扩大其娱乐足迹，以更深入地吸引消费者的热情点。从今天开始，可以在Corona的Youtube频道和其他社交平台上观看自由放养的人类。 对于许多人来说，轻松的户外生活方式只是白日梦。通过6到10分钟的情节，自由放养的人类为室内的人们提供了精神上的脱节，并庆祝了世界各地实现这一目标的个人的故事。他们挑战传统的生活方式，以克服障碍并充分拥抱自己的激情，从水下艺术雕刻到有影响力的女子冲浪学校的发展。当我们迈出第一步时，每个故事都为丰富的生活提供了见识和灵感。 自由放养人类第一季的特点: 布鲁纳·贝萨 (Bruna Bessa) 是巴西公共关系助理，后来成为冲浪教练，也是Mare Alta的创始人，Mare Alta是妇女赋权冲浪营地，在世界各地举办务虚会。 哥伦比亚生物学家胡安·帕勃罗·布埃诺 (Juan Pablo Bueno) 在La Macarena的丛林中建造了一个生态友好的度假胜地，而没有打扰一棵树。 马里奥·里格比 (Mario Rigby)，加拿大有影响力的人，他放弃了潜在的奥林匹克事业，成为世界旅行者，致力于通过帮助人们发现新的地方和世界各地的人们来打破文化观念 艾米莉·佩恩 (Emily Penn) 是一位受过剑桥训练的建筑师，后来成为来自英国的海洋倡导者，他带领帆船探险从我们的海洋中铲除塑料。 杰森·德卡莱斯·泰勒 (Jason deCaires Taylor)，一位英国艺术家，他利用自己的热情和才华创作了水下雕塑，成为珊瑚礁和海洋生态系统。 Roushanna Gray，南非可持续发展的沿海觅食者，他向学生介绍自然所提供的可食用宝藏。 Zandile Ndhlovu，他突破了文化障碍，成为南非第一位黑人自由潜水教练。 Darci Liu是一位舞蹈演员，她成为中国第一位职业冲浪者，她利用自己的知识激发并改变了人们对冲浪教练，生态企业家和环境倡导者的看法。 Free Range Humans标志着Corona Studios的正式推出，这是该品牌的一项新业务，旨在为消费者提供高质量，一致且有趣的内容。借助Corona Studios，该品牌将通过故事主导的内容在其旅行，冲浪生活方式，可持续性，健康和创意艺术等领域建立更深层次的消费者联系。在过去的9个月中，该品牌为该平台奠定了基础，与数十名本地世界级创作者合作制作了30多部电影。随着平台的扩展，Corona Studios的目标是在相关格式和垂直领域实现其内容基础的多样化，从长格式视频到短格式剪辑等等。自由放养人类最初是由Wieden Kennedy Amsterdam构思的，并由Pereira O'Dell开发为全球娱乐平台。 “这不仅仅是另一个旅游系列。随着今年的事件，我们知道世界各地的人们越来越欣赏外界，并在思考另一种生活会是什么样子。这个系列的开发是为了给锁定消退后的样子提供新的第一手灵感。“全球电晕副总裁费利佩·安布拉 (Felipe Ambra) 说。“我们庆祝的人是一个恩波迪对电晕生活方式的认可，我们希望可以激励其他人在自然世界及其周围地区追求充实的生活。” 虽然自由放养的人类受到传统电视节目格式的启发，但它是专门拍摄的，它是为了在整个社会世界中本地生活，并具有支持内容的连接生态系统。例如，该系列提供了6-10分钟的情节故事，而不是标准的22分钟剧集，这相当于一部故事片的制作，涉及与100多人的合作。每集的两侧都有一系列的促销削减和2-3个资产，供好奇的人寻求更深入地探索每个演员的激情点。 值得注意的是，该系列由Pereira O'Dell远程制作，并由Rocket Film拍摄。选角过程非常严格，并500候选人进行了评估，拍摄过程包括在多个时区的六个虚拟编辑室中工作的团队，从而可以每天在编辑，制作人和声音设计之间进行灵活，实时的协作。后期制作由Cosmo Street Editorial领导，音乐由Quiet City评分。

        Juan Pablo

        案例简介：AFTER BEING STUCK INDOORS, GLOBAL BEER BRAND CORONA LAUNCHES NEW ORIGINAL CONTENT SERIES “FREE RANGE HUMANS” TO INSPIRE A LIFE OF DISCONNECTION OUTSIDE The New Series on Corona Social Channels Marks the Launch of ABInBev’s Corona Studios NEW YORK, Nov. 23, 2020 -- On average, people spend 90% of their lives indoors*, and in the nine months since lockdowns started around the world, this has felt more real than ever. For many, this reality has sparked a growing desire to be outside and explore a lifestyle away from the familiar urban jungle and closer to nature. Increasingly, this has led to populations fleeing large cities** in search of a more fulfilling life. As a brand linked to the beach and nature, Corona is addressing this shift with the launch of its new original content series, Free Range Humans. The series, which celebrates real-life individuals who made the leap, aims to inspire those pursuing meaningful lives outside to take that next step once the pandemic subsides. Corona believes our best selves are experienced outside, and it is with this mantra that the brand is delivering a first-in-kind series to provide much needed escapism with the credibility that few can. The series is the first global content franchise from the Anheuser Busch InBev (AB InBev) brand, which operates and markets Corona exclusively outside of the US. Free Range Humans is an eight-part digital content series celebrating individuals that chose to break from routine in pursuit of more fulfilling lives outside. The series comes out of the newly launched Corona Studios, and marks the first of many content-led initiatives for the brand, who is expanding its entertainment footprint to engage consumers more deeply across their passion points. Free Range Humans can be viewed on Corona’s Youtube channel and other social platforms starting today. For many, a relaxed, outdoor way of life is a mere daydream. Through its 6-10 minute episodes, Free Range Humans offers mental disconnection for those indoors and celebrates the stories of individuals around the world who made this a reality. They challenged a conventional lifestyle to overcome obstacles and fully embrace their passions, ranging from underwater art sculpting to the development of an influential female surf school. Each story offers insight and inspiration into what a rich life can be when we just make that first step. Free Range Humans season one features: Bruna Bessa, a Brazilian public relations associate turned surf instructor and founder of Mare Alta, a women’s empowerment surf camp that hosts retreats around the world. Juan Pablo Bueno, a Colombian biologist who built an eco-friendly resort in the jungle of La Macarena without disturbing a single tree. Mario Rigby, a Canadian influencer who gave up a potential Olympic career to become a world traveler focused on breaking cultural perceptions by helping people discover new places and people around the world Emily Penn, a Cambridge-trained architect turned ocean advocate from the UK who leads sailing expeditions to eradicate plastic from our oceans. Jason deCaires Taylor, a UK artist who used his passion and talent to create underwater sculptures that become coral reefs and marine ecosystems. Roushanna Gray, a South African sustainable coastal forager who educates students about the edible treasures that nature has to offer. Zandile Ndhlovu, who broke through cultural barriers to become the first Black freediving instructor in South Africa. Darci Liu, a dancer who became China’s first professional surfer, using her knowledge to inspire and change perception as a surf coach, eco-entrepreneur, and environmental advocate. Free Range Humans marks the formal launch of Corona Studios, a new venture within the brand to provide high quality, consistent, and entertaining content to consumers. With Corona Studios, the brand will build deeper consumer connections through story-led content across its passion point verticals of travel, surf lifestyle, sustainability, wellness, and the creative arts. Over the last nine months, the brand has set the stage for this platform, producing over 30 films in collaboration with dozens of local, world class creators. As the platform expands, Corona Studios aims to diversify its content base across relevant formats and verticals, from long form videos to short form clips and more. Free Range Humans was originally conceived by Wieden+Kennedy Amsterdam and developed as a global entertainment platform by Pereira O’Dell. “This is not just another travel series. With the events of this year, we know that people around the world are increasingly appreciative of the outside and pondering what an alternative life could look like. This series was developed to give new, first-hand inspiration on what that could look like once the lockdowns subside” said Felipe Ambra, Global Corona VP. “The people we are celebrating are an embodiment of the Corona lifestyle and we hope can serve as motivation for others to pursue a fulfilling life in and around the natural world when they are able to.” While Free Range Humans is inspired by the traditional television show format, it was specifically shot to live natively across the social universe, with a connected ecosystem of supporting content. Instead of standard 22 minute episodes, for example, the series offers 6-10 minutes episodic stories, collectively equivalent to the production of a feature film, involving collaboration with over 100 people. Each episode is flanked with a range of promotional cuts and 2-3 assets for the curious minds looking to explore each cast members’ passion points more deeply. Notably, the series was produced remotely by Pereira O’Dell and shot by Rocket Film. The casting process was rigorous and assessed 500 candidates, and the shoot included teams working in six virtual edit rooms across multiple time zones, allowing for nimble, real-time collaboration between editors, producers, and sound design daily. Post production was led by Cosmo Street Editorial, with music scored by Quiet City.

        胡安·帕布罗

        暂无简介

        Juan Pablo

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        广告公司： Pereira O'Dell (美国 旧金山) 制作公司： Rocket Films

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