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使用Air Max创建
案例简介：耐克鞋系列的基石Air Max一直在1987年之后引起人们的狂热。今年在全球首次为Nik，AKQA帮助日本耐克给了人们参与创作过程的机会，这也是粉丝的最爱。耐克日本公司发布了一项名为Create by Air Max的合作 “zine”，允许运动鞋爱好者通过独家飞行员体验在Air Max上留下自己独特的印记。通过扫描新鞋子轮廓的黑白 “着色书” 风格轮廓，用户可以实时定制自己的3D Air Max设计。每只鞋的AR模型悬停在页面上方，随着用户对物理杂志页面的每个部分进行着色，实时呈现。然后，用户可以签署他们完成的设计，并将其转换为独特的动画，然后可以在线共享，甚至可以作为更大的编辑活动的一部分提交给Nike。由AKQA概念化和开发的zine体验融合了影响者的最佳作品，并将其与影响者访谈，社区创作和交互式AR创作功能一起发布在杂志上。这个想法是从COVID-19的环境中诞生的，这使得人们在很大程度上与世隔绝，无法像以前那样走到一起，但也在寻找新的方式来探索和表达他们的创造力。由美国AKQA为耐克创建的体验式广告，类别包括: 时尚，零售服务。
使用Air Max创建
案例简介：Air Max, a cornerstone of the Nike shoe lineup has been amassing a cult following since 1987. This year in a world first for Nik, AKQA helped Nike Japan give people the opportunity to participate in the creation process of this fan favorite. Nike Japan released a collaborative 'zine' called Create with Air Max allowing sneaker lovers to make their own unique mark on Air Max through an exclusive pilot experience. By scanning a black and white ‘coloring book’ style outline of the new shoe silhouettes, users can customise their own 3D Air Max designs in real-time. An AR model of each shoe hovers above the page, rendered in real time as the user colors each section of the physical zine pages. The user can then sign their finished design and have it transformed into a unique animation, which can then be shared online or even submitted to Nike as part of the larger editorial campaign. Conceptualised and developed by AKQA, the zine experience incorporates the best submissions from influencers, and sees them published in a magazine along with influencer interviews, community creations, and the interactive AR creation feature. The idea was born from the COVID-19 circumstances, which left people largely isolated, and unable to come together as they had prior, but also looking for new ways to explore and express their creativity. Experiential advertisement created by AKQA, United States for Nike, within the categories: Fashion, Retail Services.
Create with Air Max
案例简介：耐克鞋系列的基石Air Max一直在1987年之后引起人们的狂热。今年在全球首次为Nik，AKQA帮助日本耐克给了人们参与创作过程的机会，这也是粉丝的最爱。耐克日本公司发布了一项名为Create by Air Max的合作 “zine”，允许运动鞋爱好者通过独家飞行员体验在Air Max上留下自己独特的印记。通过扫描新鞋子轮廓的黑白 “着色书” 风格轮廓，用户可以实时定制自己的3D Air Max设计。每只鞋的AR模型悬停在页面上方，随着用户对物理杂志页面的每个部分进行着色，实时呈现。然后，用户可以签署他们完成的设计，并将其转换为独特的动画，然后可以在线共享，甚至可以作为更大的编辑活动的一部分提交给Nike。由AKQA概念化和开发的zine体验融合了影响者的最佳作品，并将其与影响者访谈，社区创作和交互式AR创作功能一起发布在杂志上。这个想法是从COVID-19的环境中诞生的，这使得人们在很大程度上与世隔绝，无法像以前那样走到一起，但也在寻找新的方式来探索和表达他们的创造力。由美国AKQA为耐克创建的体验式广告，类别包括: 时尚，零售服务。
Create with Air Max
案例简介：Air Max, a cornerstone of the Nike shoe lineup has been amassing a cult following since 1987. This year in a world first for Nik, AKQA helped Nike Japan give people the opportunity to participate in the creation process of this fan favorite. Nike Japan released a collaborative 'zine' called Create with Air Max allowing sneaker lovers to make their own unique mark on Air Max through an exclusive pilot experience. By scanning a black and white ‘coloring book’ style outline of the new shoe silhouettes, users can customise their own 3D Air Max designs in real-time. An AR model of each shoe hovers above the page, rendered in real time as the user colors each section of the physical zine pages. The user can then sign their finished design and have it transformed into a unique animation, which can then be shared online or even submitted to Nike as part of the larger editorial campaign. Conceptualised and developed by AKQA, the zine experience incorporates the best submissions from influencers, and sees them published in a magazine along with influencer interviews, community creations, and the interactive AR creation feature. The idea was born from the COVID-19 circumstances, which left people largely isolated, and unable to come together as they had prior, but also looking for new ways to explore and express their creativity. Experiential advertisement created by AKQA, United States for Nike, within the categories: Fashion, Retail Services.
使用Air Max创建
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Create with Air Max
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