Trees. We'd be Lost Without Them|短视频|广告营销案例【ADGuider广告指南】

树木。没有他们我们会迷失

案例简介：漂亮的鞋子会长出 ONE MILLION 棵树 Nice Shoes 调色师罗恩 · 苏杜尔最近为非营利组织 One Million Trees 完成了一对激动人心的国际景点。该工作室与电影与艺术学院的导演阿蒙多 · 阿科斯塔、弗雷德里克 · 卡西尔斯和马尔蒂恩 · 德 · 施里杰弗合作，熟练地用色彩修饰他们原始的黑白镜头。这些项目是穿越比利时佛兰德斯、布拉克斯和 Overpelt 的森林的旅程。从茂密的森林地板上拍摄的鸟瞰图和照片的混合，这些景点探索了人类与树木的关系。树上的朋友有一个男人和一个年轻女孩爬上高耸的树枝。失去他们的人跟随一队直升机追逐一个在树林中游荡的人。电影与艺术学院在欣赏了苏杜尔的作品后，在皮埃尔 · 莫雷尔执导的贾斯汀 · 汀布莱克为纪梵希的戏剧《香水》中的一个场景中，为巴黎增添了类似的氛围。制作公司告诉 Sudul 用他的直觉运行，在无人监督的情况下进行颜色等级。苏杜说: “学院真的很信任我，只是基于我的卷轴，这非常令人放心。”。“到了审查的时候，他们说我们已经马上确定了他们的样子。这场运动拍摄得很漂亮，所以更容易发挥效果，让它看起来很好。" Nice Shoes 在短短几天内就把镜头转了一圈，在电影的大部分部分涂上了两三层颜色，每层总共有五分钟的镜头: 30 个镜头。他们沿着运动的全球生产管道平衡了这项工作，该管道席卷到西海岸进行编辑，回到欧洲完成。 “因为这是为了非营利事业，而不是商业努力，学院真的想把这作为一种艺术努力，这就是为什么他们寻求罗恩并允许他行使创作许可证, “注意到漂亮的鞋子高级制片人帕特 · 波特拉。“他创造的是一个非常漂亮的例子，展示了我们为自己制作漂亮鞋子而自豪的美丽作品。"

树木。没有他们我们会迷失

案例简介：NICE SHOES BRANCHES OUT FOR ONE MILLION TREES Nice Shoes Colorist Ron Sudul recently finished a pair of stirring international spots for the nonprofit group One Million Trees. The studio teamed up with The Academy of Film & the Arts Directors Armondo Acosta, Frederik Cassiers and Martijn De Schrijver, expertly modifying their raw black-and-white footage with wisps of color. The projects are journeys through the forests of Flanders, Brakelbos and Overpelt in Belgium. A mix of aerial views and shots from the dense forest floors, the spots explore the human relationship with trees. Friends in Trees features a man and young girl ascending into the soaring branches. Lost without Them follows a fleet of helicopters in pursuit of one man wandering through the woods. The Academy of Film & the Arts sought Sudul for the project after admiring his work coloring Paris with a similar ambiance in a Pierre Morel-directed spot starring Justin Timberlake for Givenchy's Play fragrance. The production company told Sudul to run with his instincts and do the color grade unsupervised. "The Academy really had a lot of trust in me, just based upon my reel, which was very reassuring," remarked Sudul. "When it came time for the review, they said that we had nailed their look right away. The campaign was shot beautifully, so it was that much easier to put the effect on and make it look good." Nice Shoes turned the spot around in just a few days, running two or three layers of color onto most portions of the film, for a total of five minutes of footage for each :30 spot. They balanced this work along the campaign's global production pipeline, which swept to the West Coast for an edit and back to Europe for finishing. "Since this was for a nonprofit cause, rather than a commercial endeavor, the Academy really wanted to make this an artistic effort, which is why they sought Ron and allowed him to exercise creative license," noted Nice Shoes Senior Producer Pat Portela. "What he created is a really gorgeous example of the beautiful work we pride ourselves on producing at Nice Shoes."