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新西兰航空-带来冬天
案例简介:在《权力的游戏》令人失望的最后一季之后,粉丝们迫切希望该系列有一个更好的结局-这是作者乔治 · RR · 马丁 (George RR Martin) 的下一本书《冬天的风》所承诺的。但是马丁有自己的问题。他开发了一个为期五年的作家封锁案例,并拒绝透露发布日期。因此,新西兰航空提出帮助他完成冬季之风,前往一个充满创造力的国家-新西兰。这场由社会驱动的运动 “带来冬天” 在48小时内赢得了马丁和全世界的关注。
新西兰航空-带来冬天
案例简介:After the disappointing final season of Game of Thrones, fans were desperate for a better ending to the series - one that was promised in author George RR Martin’s next book, Winds of Winter. But Martin had his own problems. He’d developed a five-year case of writer’s block and refused to give a release date. So, Air New Zealand offered to help him finish Winds of Winter with a trip to a nation bursting with creativity - New Zealand. The socially driven campaign, Bring On Winter, earned Martin's and the world's attention within 48 hours.
Air New Zealand – Bring on Winter
案例简介:在《权力的游戏》令人失望的最后一季之后,粉丝们迫切希望该系列有一个更好的结局-这是作者乔治 · RR · 马丁 (George RR Martin) 的下一本书《冬天的风》所承诺的。但是马丁有自己的问题。他开发了一个为期五年的作家封锁案例,并拒绝透露发布日期。因此,新西兰航空提出帮助他完成冬季之风,前往一个充满创造力的国家-新西兰。这场由社会驱动的运动 “带来冬天” 在48小时内赢得了马丁和全世界的关注。
Air New Zealand – Bring on Winter
案例简介:After the disappointing final season of Game of Thrones, fans were desperate for a better ending to the series - one that was promised in author George RR Martin’s next book, Winds of Winter. But Martin had his own problems. He’d developed a five-year case of writer’s block and refused to give a release date. So, Air New Zealand offered to help him finish Winds of Winter with a trip to a nation bursting with creativity - New Zealand. The socially driven campaign, Bring On Winter, earned Martin's and the world's attention within 48 hours.
新西兰航空-带来冬天
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Air New Zealand – Bring on Winter
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