本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
Spotify: Premium Duo
案例简介:
Spotify: Premium Duo
案例简介:
Spotify: Premium Duo
案例简介:
Spotify: Premium Duo
案例简介:
Spotify: Premium Duo
暂无简介
Spotify: Premium Duo
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
Spotify has launched 'Premium Duo' - a first-of-its-kind subscription plan for couples living at the same address that will allow them to enjoy their favorite content—together and separately. To create a buzz for the Premium Duo launch, it has created a TV spot that captures real-life couples waxing lyrical about their taste in music -- and lovingly putting their self-reflections to the test. Who deserves the title of “Music Aficionado”? How does he really feel about his partner blasting Christmas music in July? And with 73% of couples saying they listen to music together as a way of remembering happy memories, this spot also shows the unique unifying power of music. But here’s the twist: Spotify is letting puppets do the talking. To do this, it partnered with Buenos Aires-based production company, Tronco, to bring the stories to the screen, transporting viewers to a land of cubed blue heads and pink mustaches, adding the right mix of zaniness and delight to the testimonials as only puppets can.
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息