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八卦
案例简介：Soorya 是一个在斯里兰卡所有家庭中广为人知的品牌。目的是展示索亚火柴用更慢的烧伤时间更长。斯里兰卡人往往更喜欢聊天，因为与好谣言相比，人们更容易讨论和八卦坏谣言，这是创造性思维和运动的基础。火柴棒上的火可能意味着两件不同的事情。首先是产品的实际功能。另一个是被火取代的流言蜚语的洞察力如何在社会/社区中持续。因此，创造性的插图，其中火柴棒的头部是喋喋不休的主题，并且蜡棒类似于受试者被流言蜚语的人数,为了描绘其持久烧伤的产品 USP。Nawaliya 发布了 3 个平面广告，这是当地的小报，很受流行故事的欢迎。所有 3 个平面广告都展示了办公室，村庄和政治场景中的流言蜚语是如何从一个人开始的，并且慢慢传播并持续在多人之间燃烧。每个流言蜚语和个人角色都是视觉上精心制作的，以展现特定场景的文化相关性。
八卦
案例简介：Soorya is a brand that is well known among all households in Sri Lanka. The objective was to showcase that Soorya match sticks last longer with a slower burn. Sri Lankans tend to be more attracted to chatter as people are more likely to discuss and gossip about a bad rumor compared to a good rumor, this was the foundation of the creative thought and campaign. Fire on a match stick can mean two different things. The first is the actual function of the product. The other, is how the insight of gossips that is substituted by fire lasts among the society/community. Hence, the creative illustration where the match stick head that sparks, is the subject to chatter and the wax stick resembles the number of people that the subjected matter is gossiped across, in order to portray the product USP of its long lasting burn. 3 Print Ads were published in Nawaliya which is local tabloid that is popular for trending stories. All 3 print ads showcase an illustration of how gossips within an office, village and political scenario starts with one person and slowly spreads across and keeps burning across multiple people. Each gossip and individual character was visually crafted to bring out the cultural relevance of the specific scenario.
Gossip
案例简介：Soorya 是一个在斯里兰卡所有家庭中广为人知的品牌。目的是展示索亚火柴用更慢的烧伤时间更长。斯里兰卡人往往更喜欢聊天，因为与好谣言相比，人们更容易讨论和八卦坏谣言，这是创造性思维和运动的基础。火柴棒上的火可能意味着两件不同的事情。首先是产品的实际功能。另一个是被火取代的流言蜚语的洞察力如何在社会/社区中持续。因此，创造性的插图，其中火柴棒的头部是喋喋不休的主题，并且蜡棒类似于受试者被流言蜚语的人数,为了描绘其持久烧伤的产品 USP。Nawaliya 发布了 3 个平面广告，这是当地的小报，很受流行故事的欢迎。所有 3 个平面广告都展示了办公室，村庄和政治场景中的流言蜚语是如何从一个人开始的，并且慢慢传播并持续在多人之间燃烧。每个流言蜚语和个人角色都是视觉上精心制作的，以展现特定场景的文化相关性。
Gossip
案例简介：Soorya is a brand that is well known among all households in Sri Lanka. The objective was to showcase that Soorya match sticks last longer with a slower burn. Sri Lankans tend to be more attracted to chatter as people are more likely to discuss and gossip about a bad rumor compared to a good rumor, this was the foundation of the creative thought and campaign. Fire on a match stick can mean two different things. The first is the actual function of the product. The other, is how the insight of gossips that is substituted by fire lasts among the society/community. Hence, the creative illustration where the match stick head that sparks, is the subject to chatter and the wax stick resembles the number of people that the subjected matter is gossiped across, in order to portray the product USP of its long lasting burn. 3 Print Ads were published in Nawaliya which is local tabloid that is popular for trending stories. All 3 print ads showcase an illustration of how gossips within an office, village and political scenario starts with one person and slowly spreads across and keeps burning across multiple people. Each gossip and individual character was visually crafted to bring out the cultural relevance of the specific scenario.
八卦
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Gossip
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基本信息
- 广告战役： #Soorya Matchsticks-平面-bf73#
- 广告品牌： Soorya Matchsticks
- 发布日期： 2020
- 行业领域： 居家日用 , 日用品/母婴
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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案例详情
Gunawathi's younger daughter has eloped with a thug. A politician has stolen money from the treasury. The boss’s wife is having an affair with the driver. Soorya Match Sticks - It burns a long way.
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