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家庭安全说明
案例简介:TAM airlines 在巴西的航班 -- 12月24日从累西腓飞往圣保罗 (下午10:59),2014年12月31日从圣保罗飞往福塔莱萨 (下午10:25) --, 将永远记住在船上度过圣诞节和新年的乘客。在机构 Wunderman 巴西创建的关系行动中,一些乘客的亲属取代了传统安全视频中的机组人员,祝他们旅途愉快,并在飞机上传播强烈的感情。该行动名为 “家庭安全说明”,实现了让客户惊讶和迷人的目标。“我们 24/7 运送乘客。TAM communications & Brand 高级经理丹尼尔 · 阿瓜多评论道: “我们一直渴望让每一次旅行体验都令人愉快和难忘,尤其是在这样特殊的日期。”。这部网络电影正在公司的数字频道上播出,展示了整个惊喜是如何在后台制作的,乘客在起飞时的反应是,他们在安全视频上观看他们的家人,直到大结局: 当他们在目的地下飞机,并被他们的亲戚接待。在这里观看电影: http://youtu.be/R6IV_zr6mcIAccording 对 Wunderman 巴西创意总监法比奥 · 马蒂亚齐来说,行动的目的是指出 TAM 努力确保他们的乘客拥有令人难以置信的旅行体验。“在圣诞节和新年的情况下,当午夜钟声敲响时,我们所有的巴西人都希望和家人在一起。但是,有时候,生活会让你意想不到地旅行,”马蒂齐说。为了让这个想法成真,Wunderman 与 Vetor Filmes 的制片人合作,建立一个非常保密的操作,以识别航班中同意在飞行过程中出其不意的乘客,并与他们每个人一起录制视频。
家庭安全说明
案例简介:TAM Airlines’ flights in Brazil - from Recife to São Paulo on December 24 (at 10:59 pm), and from São Paulo to Fortaleza (at 10:25 pm) on December 31, 2014 -, will always be remembered the passengers that spent Christmas and New Year’s onboard. In a relationship action created by the agency Wunderman Brazil, some of the passengers’ relatives replaced the crew in the traditional safety video, wishing them a pleasant trip and spreading strong feelings in the aircrafts.Entitled “Family Safety Instructions”, the action achieved its objective of surprising and charming the clients. “We transport passengers 24/7. We have the constant desire of making every travel experience pleasant and memorable, especially in flights on such special dates,” comments Daniel Aguado, TAM Communication & Brand senior manager.The webfilm, being aired on the company’s digital channels, shows the backstage of how the entire surprise was produced, the passengers’ reactions during takeoff as they watched their family members on the safety video, up to the grand finale: when they deplaned at their destination and were received by their relatives. Watch the film here: http://youtu.be/R6IV_zr6mcIAccording to Fábio Matiazzi, Creative director at Wunderman Brazil, the objective of the action was to point out TAM’s effort to ensure their passengers have incredible travel experiences. “In the case of Christmas and New Year’s, all of us Brazilians want to be close to our families when the clock strikes midnight. But, sometimes, life makes you travel unexpectedly,” Matiazzi says.To make the idea come to life, Wunderman, in a partnership with the producers from Vetor Filmes, set up an extremely confidential operation to identify the passengers in the flights that would agree to a surprise during the flight and record a video with each one of them.
Family Safety Instructions
案例简介:TAM airlines 在巴西的航班 -- 12月24日从累西腓飞往圣保罗 (下午10:59),2014年12月31日从圣保罗飞往福塔莱萨 (下午10:25) --, 将永远记住在船上度过圣诞节和新年的乘客。在机构 Wunderman 巴西创建的关系行动中,一些乘客的亲属取代了传统安全视频中的机组人员,祝他们旅途愉快,并在飞机上传播强烈的感情。该行动名为 “家庭安全说明”,实现了让客户惊讶和迷人的目标。“我们 24/7 运送乘客。TAM communications & Brand 高级经理丹尼尔 · 阿瓜多评论道: “我们一直渴望让每一次旅行体验都令人愉快和难忘,尤其是在这样特殊的日期。”。这部网络电影正在公司的数字频道上播出,展示了整个惊喜是如何在后台制作的,乘客在起飞时的反应是,他们在安全视频上观看他们的家人,直到大结局: 当他们在目的地下飞机,并被他们的亲戚接待。在这里观看电影: http://youtu.be/R6IV_zr6mcIAccording 对 Wunderman 巴西创意总监法比奥 · 马蒂亚齐来说,行动的目的是指出 TAM 努力确保他们的乘客拥有令人难以置信的旅行体验。“在圣诞节和新年的情况下,当午夜钟声敲响时,我们所有的巴西人都希望和家人在一起。但是,有时候,生活会让你意想不到地旅行,”马蒂齐说。为了让这个想法成真,Wunderman 与 Vetor Filmes 的制片人合作,建立一个非常保密的操作,以识别航班中同意在飞行过程中出其不意的乘客,并与他们每个人一起录制视频。
Family Safety Instructions
案例简介:TAM Airlines’ flights in Brazil - from Recife to São Paulo on December 24 (at 10:59 pm), and from São Paulo to Fortaleza (at 10:25 pm) on December 31, 2014 -, will always be remembered the passengers that spent Christmas and New Year’s onboard. In a relationship action created by the agency Wunderman Brazil, some of the passengers’ relatives replaced the crew in the traditional safety video, wishing them a pleasant trip and spreading strong feelings in the aircrafts.Entitled “Family Safety Instructions”, the action achieved its objective of surprising and charming the clients. “We transport passengers 24/7. We have the constant desire of making every travel experience pleasant and memorable, especially in flights on such special dates,” comments Daniel Aguado, TAM Communication & Brand senior manager.The webfilm, being aired on the company’s digital channels, shows the backstage of how the entire surprise was produced, the passengers’ reactions during takeoff as they watched their family members on the safety video, up to the grand finale: when they deplaned at their destination and were received by their relatives. Watch the film here: http://youtu.be/R6IV_zr6mcIAccording to Fábio Matiazzi, Creative director at Wunderman Brazil, the objective of the action was to point out TAM’s effort to ensure their passengers have incredible travel experiences. “In the case of Christmas and New Year’s, all of us Brazilians want to be close to our families when the clock strikes midnight. But, sometimes, life makes you travel unexpectedly,” Matiazzi says.To make the idea come to life, Wunderman, in a partnership with the producers from Vetor Filmes, set up an extremely confidential operation to identify the passengers in the flights that would agree to a surprise during the flight and record a video with each one of them.
家庭安全说明
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Family Safety Instructions
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基本信息
- 广告战役: #Family Safety Instructions#
- 广告品牌: Tam Airlines
- 发布日期: 2015-01-01
- 行业领域: 生活服务 , 旅游/娱乐
- 媒体类别: 短视频
- 广告语言: 英语
- 媒介平台: 网络
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