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绿色和平组织: 奥美伦敦未来的海洋
案例简介:
绿色和平组织: 奥美伦敦未来的海洋
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Greenpeace: Ocean of the Future by Ogilvy & Mather London
案例简介:
Greenpeace: Ocean of the Future by Ogilvy & Mather London
案例简介:
绿色和平组织: 奥美伦敦未来的海洋
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Greenpeace: Ocean of the Future by Ogilvy & Mather London
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Greenpeace is continuing its diatribe on consumer plastics, this time targeting supermarkets with the creation of a dystopian school trip to the aquarium.The latest campaign from the environmental campaign includes three films following a group of young children as they visit the ‘Ocean of the Future’ aquarium.Visibly excited to see creatures such as penguins, otters, octopuses and catfish, the kids are disappointed when they’re presented with floating plastic bags, bottles and packaging instead.Ogilvy UK had turned Dingle Oceanworld Aquarium into an exhibition of supermarket plastics, demonstrating a ‘stark vision’ of the future oceans should humanity not take action to reduce the amount of unsustainable packaging produced. The film aims to support Greenpeace’s petition calling on supermarkets in particular to reduce their plastic footprint.CreditsAgency: Ogilvy & Mather AdvertisingChief Creative Officer: Mick MahoneyCreative Director: Martha RileyArt Director: Ran StallardChief Production Officer: Clare DonaldAgency Producer: Jodie SibsonAssistant Producer: Chloe BrownChief Strategic Officer: Kevin ChestersBusiness Director: Katharine EastealProduction Company: Hoi Polloi Director: Chris HugallProducer: Peter ShuttleworthDOP: David PimmCamera Op: Max SmithArt Director: Jo MooneySound: Duncan EttieEditor: Nye Williams Music production co: Soundtree MusicComposer: Peter Raeburn Orchestration: Peter Raeburn and Luke FabiaSound Design and mix: Henning KnöpfelPost Production- Flame work: GPSProducer: Annika GustavssonPost Production- Telecine: Unit/ Nick DalbyProducer: Isabella Wakley
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