PepsiCo Brand Activation|海报/平面|广告营销案例【ADGuider广告指南】

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百事品牌激活

案例简介：视觉为了庆祝纽约超级碗 XLVIII，inVNT 创造了 # PEPCITY, 一个真正难忘的多感官体验，体现了百事公司和纽约市的最佳体验 -- 百事公司以 100 的免费 “礼物和感谢” 回馈三州地区你。 ”创意视角作为纽约市无数体育相关品牌活动的艺术和娱乐替代方案，# pepscity 通过当地和全国电视报道、在线和印刷媒体进行推广, 以及百老汇超级碗大道上的百事可乐/tostittos 活动，吸引观众进入布莱恩特公园定制设计的 10,000 平方英尺的测地线穹顶,百事可乐的口味与纽约的一致。在一个被艺术装置激活并充满媒体的环境中，游客品尝了名人厨师制作的定制菜肴 (包括百事公司的产品)，并陶醉于诗人、舞者、视觉艺术家、说唱明星的表演, 百老汇热门音乐剧的演员阵容,以及体育和电台名人 -- 他们通过社交媒体和官方渠道宣传这项活动。以奥斯汀 · 马宏、王子 · 罗伊斯和齐格 · 马利等流行歌星为主角的免费门票晚会引起了更多的轰动。食物、艺术、媒体、表演、音乐和娱乐的折衷组合创造了一种 “任何事情都可能发生” 的体验，让所有到访的人感到惊讶和高兴。结果在 4 天的时间里，PepsiCo 的高管们认为 PepsiCo 在这条街上排着长队，接待了超过 13,000 名游客。超过 1,400 的 Instagram 帖子和 750万的推特印象确保了与会者不仅成为体验的参与者，还成为百事可乐的品牌大使。

百事品牌激活

案例简介：Vision In celebration of New York’s Super Bowl XLVIII, inVNT created #PEPCITY, a truly memorable multi-sensory experience embodying the best of PepsiCo and New York City—Pepsico’s way of giving back to the Tri-State area with a 100-percent-free “gift and thank you.”Creative Perspective Conceived as an arts and entertainment alternative to the countless sports-related brand activations throughout New York City, #PEPCITY was promoted via local and national TV coverage, online and print media, and a Pepsi/Tostitos activation on Broadway’s Super Bowl Blvd that drew audiences into a custom-designed 10,000-square-foot geodesic dome in Bryant Park, where the flavors of Pepsico converged with those of NYC. In an environment activated by art installations and saturated with media, visitors sampled custom dishes created by celebrity chefs (incorporating PepsiCo products) and revelled in performances by poets, dancers, visual artists, rap stars, the casts of hit Broadway musicals, and sports and radio personalities—who promoted the event via social media and official channels. The free, ticketed evening shows, featuring pop stars including Austin Mahone, Prince Royce and Ziggy Marley, generated even more buzz. The eclectic mix of food, art, media, performance, music and entertainment created an “anything-can-happen” experience that surprised and delighted all who visited.Result With lines down the street and over 13,000 visitors over 4 days, #PEPCITY was deemed a spectacular success by PepsiCo senior executives. Over 1,400 Instagram postings and 7.5 million Twitter impressions ensured that attendees became not just participants in the experience, but brand ambassadors for PepsiCo.